10 creative campaigns to know about today

Among today’s creative highlights, AT&T gets unexpected mileage from a sweater it made for Cooper Flagg’s grandmother; Serena Williams drops the mic for Lincoln; and Ty Burrell anchors new co-branded spots for United Airlines and Chase. Enter the free 2025 Young Creatives Contest here AT&T The telecom’s NIL deal with Cooper Flagg evidently extends to the Duke basketball star’s grandmother. She co-starred with the freshman phenom in a recent AT&T spot (below), where she is seen wearing a sweater with Cooper’s face on it. AT&T custom made the sweater for the ad, but she liked it so much, she asked to keep it—and has been wearing it to some of Flagg’s March Madness games, extending the AT&T campaign in an organic way. “Cooper is the present and future of basketball, so the more we could tell his story the better,” said Lianne Sinclair, assistant VP, marketing communications, creative content and advertising, at AT&T. “Spend a minute with him and you’ll quickly see there are two things he loves: his family and competition. So, we brought those two worlds together in a spot featuring his ‘Mammie,’ in a performance that felt incredibly authentic to them.” Coop's grandma bringing the absolute heat w/ the custom sweater 🔥🔥🔥🔥 pic.twitter.com/tbDo3bY0T6— Duke Men’s Basketball (@DukeMBB) March 21, 2025 Sinclair added: “We wanted to give her something to stand out in the spot as more than just his grandmother but someone who is also hyper-competitive with everything she does. The moment Mammie Flagg saw the sweater, she immediately asked if she could keep it. Little did we know, she would proactively wear it throughout the tournament, at every game she attended.” Captain Morgan The rum brand introduced The Captain’s Case in Canada, a phone case designed to completely hide your phone—it also doubles as a coaster—so can live in the moment. Dr. Squatch Iron Mike Tyson hangs us his gloves to fight his toughest opponent yet, dry skin, in a campaign for Dr. Squatch. Set in a boxing ring turned spa, the spot shows Tyson fighting synthetic cleansers with Dr. Squatch’s Total Moisture collection. Dreamies The cat-treats brand put up billboards around London that feature hungry cats (made of fiberglass) crawling over over them. The Exodus Road As human trafficking cases reach record highs, an immersive, dual-screen film created by Klick Health for the anti-trafficking nonprofit juxtaposes appearances versus the reality of a human trafficking scenario to encourage viewers to spot the signs. The film tells a trafficking story from two perspectives: one screen portrays an idyllic romantic getaway, while the other reveals hidden-camera footage exposing the unsettling reality of how trafficking occurs. Hellmann’s Hellmann’s is launching a campaign from VML to encourage people to dip their fries in mayo by offering them coupons for scanning leftover ketchup packets (you know, the ones in that random kitchen drawer). On KetchupCurrency.com, consumers can take a picture of their ketchup packets for $1 or $2 off coupons for Hellmann’s, with bonus rewards for rare packets. Out-of-home ads will pop up in Chicago promoting the campaign, starting in April. Lincoln Serena Williams is back for Lincoln, and this time she is dropping the mic. The tennis legend appears in a new ad from Hudson Rouge for the all-new 2025 Lincoln Navigator. It opens with a jogger on a morning run in Miami. Microphones fall from the sky across the city after she spots a parked Navigator. Then a woman catches one. It’s Williams, who drops the mic, hops in the Navigator and drives away. The music is a remix of Strauss’ “The Blue Danube Waltz.” The tagline, “The original. Better than ever,” alludes to the Navigator’s status as the OG of premium, full-size SUVs. The model debuted in 1997 and has been credited for starting the luxury SUV craze, while implanting itself in pop culture. Williams is part of the brand’s more recent history, having first starred in a Navigator ad in 2018 as part of a push to appeal to more women. The new spot will debut on TV on Saturday during March Madness and will then get a wider play across linear broadcast, streaming, digital and OOH starting Tuesday. Skinny Mobile The New Zealand telecom created a digital clone of one of its happiest customers and will use her image in AI-generated ads for the next two years. The bonkers launch spot just broke. Colenso BBDO created the fun campaign. Tesco Mobile The British grocer’s telecom arm is running an OOH campaign for Mother’s Day (which is this weekend in the U.K.) reminding people to call their mums. The campaign will also be targeted based on the popular terms for “Mum” in the specific locations. These include Mum, Ummi, Ma, Mam, Maw, Maa, Ammi, Mā, Mom and Mama. The work is from BBH London, with media by EssenceMediacom. United Airlines x Chase Humorous spots from the airline starring actor Ty Burrell demonstrate how life can be a lot easier and travel can be more seamless when you get a United MileagePlus credit card. 72andSunny led creative. Contributing: Erika Wheless See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

10 creative campaigns to know about today

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