10 creative campaigns to know about today

Among today’s creative highlights, FC Barcelona unveiled an eight-minute art film for its 125th anniversary; Destination British Columbia embedded the Canadian wilderness in a German car wash; and Anomaly Berlin collaborated with Zellerfeld and artist CRO on a truly spacy sneaker. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here AT&T A charming holiday spot from BBDO LA and director Matt Ogens reminds viewers that “sometimes, hearing a voice is the best gift”—and urges everyone to call their loved ones this holiday. Arena Club Derek Jeter’s online marketplace for trading cards is hosting a sweepstakes through New Year’s Eve to give away two tickets to the Super Bowl. For every $1 spent on Arena Club’s Slab Packs, customers can earn one entry into the sweepstakes. One winner will take home two Big Game tickets, roundtrip airfare and hotel accommodations for two nights. BMO The fourth year of the bank’s “Wrap the Good” holiday campaign is actually themed “Unwrap the Good” and is based around an AR experience. An app from FCB Canada recognizes any wrapped present and responds with gift inspiration and a promo code for up to $15 in value to support underrepresented businesses. Destination British Columbia Agency Zulu Alpha Kilo and production company Unit9 designed an immersive car wash experience to entice Germans to visit British Columbia. The experience combines precision engineering with advanced sensory technology, including 3D projections and high-definition visuals, to recreate Northern BC’s wilderness within the car wash. (Car washes are popular in Germany, where it’s illegal to wash your car at home due to pollution concerns.) Diageo x MADD x NFL x Uber Diageo, Mothers Against Drunk Driving (MADD), the NFL and Uber launched a safe driving PSA campaign for the holidays and football season, encouraging people to take a minute of their time and make a plan for how to get home safely if they plan to drink. “Take a Minute. Make a Plan” was inspired by the insight that the average sports fan spends 690 minutes a week thinking about football. FC Barcelona The storied Spanish soccer club created an eight-minute art film for its 125th anniversary. “Volem La Pilota,” directed by ProdCo’s Leigh Powis, is rooted in the club’s manifesto, capturing Barça’s history—defined by the unique dialogue between the fans and the pitch. It’s a story told through generations: grandparents, parents, children and grandchildren, all united by their shared passion for the game. Klick Health The agency’s holiday video, called “Holiday Hugs,” uses AI to simulate hugs with loved ones for many Klick employees who may not see those people during the festive season. The video, which supports the Foundation for Social Connection, was informed by custom research that suggests 74% of North Americans have at least one person they wish they could hug this holiday season but won't be able to. Opendoor The online home-sale company’s latest campaign tackles one of the biggest real estate myths: that winter isn’t a great time to sell your home. Comedic confession-style spots from L&C show real estate agents (their faces and voices disguised) giving the real truth about selling in winter with Opendoor. Zellerfeld x CRO Looking for an out-of-this-world sneaker? Anomaly Berlin collaborated with Zellerfeld, the 3D-printed footwear brand, and CRO, the influential German rap and pop artist, to launch a 3D-printed, fully recyclable shoe called the Mars Mellow. Described as “a wearable piece of art,” the shoe blends the thrill of space exploration with CRO’s signature playful and imaginative style and is designed to evoke lightness, comfort and intrigue. Zevia The all-natural soda brand punks Coca-Cola with a parody of its AI-generated holiday commercials in an effort from agency Multi. See all our daily creativity roundups here. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here

10 creative campaigns to know about today

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