9 creative campaigns to know about today

Among today’s creative highlights, Band-Aid teams up with the Metropolitan Museum of Art for new product images; the U.K.’s National Autistic Society profiles a family in a powerful short doc; and Harry’s, Peleton and Zillow all release new spots. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Athletic Brewing On this week’s Marketer’s Brief podcast, Jon Springer speaks with Andrew Katz, chief marketing officer of Athletic Brewing, about the non-alcoholic beer brand’s marketing and innovation plans as the category grows. Band-Aid The brand partnered with the Metropolitan Museum of Art to launch a collection of first aid products featuring art by Katsushika Hoksai and William Morris, whose works are all on display at The Met. Products include two first aid bags, one with Morris’s Brother Rabbit and the other with Hoksuai’s The Big Wave, a tin with other works such as Hokusai’s The Designs, and more. Coors Light The beer brand launched “Cold Activated Announcers,” a campaign from Alma featuring radio spots recorded by voiceover actors while sitting in ice baths. Harry’s Comical spots from the men’s grooming brand follow three men’s journeys to becoming a new person—a bad boy, a man of mystery or a whole new man. The humorous spots, part of the new brand platform “Man, That Feels Good,” suggest Harry’s products won’t quite transform you in that way (as that will take hard-won and dramatic life experiences), but it can make you feel pretty good nonetheless. The campaign was created by Zulu Alpha Kilo with Mythology. Juggernaut Wines The wine brand brings its animated labels—designed by illustrator Ivan Belikov—to life in a series of videos by Agency SOS. Juggernaut said it labels—a lion for the Cabernet Sauvignon, a great white shark for the Chardonnay, an osprey for the Pinot Noir, a killer whale for the Sauvignon Blanc—are always a talking point and that the videos help the brand tell a deeper story about them. National Autistic Society The U.K. organization launched a campaign for World Autism Awareness Day (April 2) themed “It’s How You Show Up,” with a film focused on the lived experience of a real autistic father, Chris, and his autistic 9-year-old daughter. The film emphasizes that there is still a gap in understanding about autism, and encourages the public to make changes to support autistic people in their lives. It comes from agency Don’t Panic and director Sasha Nathwani of Caviar. Peleton The fitness brand released “Run It Off,” a new 30-second spot that’s part three of a multi-phase campaign themed “Find your push. Find your power.” The spot was created by Special Group London and tells the story of a man for whom a breakup text becomes a catalyst to start a running routine. (Breakups-as-motivation is having a moment in advertising lately.) The campaign will run in the U.S., Canada and U.K. beginning to day, and Australia and Germany later this year. Project Yellow Light The nonprofit devoted to awareness of distracted driving unveiled a new film from The Martin Agency showing how distractions have only gotten worse for teen drivers. Zillow In its largest national ad campaign for Zillow Rentals in terms of media buy, the real estate brand captures the emotional reasons for why someone might need to pivot to a new place, from getting a new job to needing an elevator for your elder pup. The campaign was created in-house and directed by Quentin Jones of Division 7. See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

9 creative campaigns to know about today

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