9 creative campaigns to know about today

Among today’s creative highlights, Paramount Pictures roped in other brands to turn their Piccadilly Lights ads to stone; Waitrose kicked off a Christmas mystery; and WestJet promoted one-way flights to Canada on election night. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Barbour: The clothier again teams up with Aardman Studios’ Shaun the Sheep, Bitzer and the rest of the flock, seen carolling at a very cold Mossy Bottom Farm. But soon, some Baa-bour scarves and hats warm them up. Barbour has also created 30 limited-edition Shaun the Sheep-inspired wax jackets, with all proceeds going to global nonprofit Oxfam. Calm: The meditation app ran a 30-second ad of soothing silence on ABC, Comedy Central and CNN during primetime and late-night coverage on Election Day. Check out that spot and other marketing winners—and losers—of the week. Dior: Our Asa Hiken has the story of a spec Dior commercial created by Serbia-based Davinci Production that attempts to push the bounds of what is possible when using AI to create advertising. M&S: The U.K. retailer’s spot from Mother features Skylar Blu, star of “Britain’s Got Talent,” who makes magic happen around her home every time she shakes a snow globe. Elliot Power of Love Song directed the ad. MCoBeauty: Our Gillian Follett has the story of how the Australian beauty brand turned the Timothée Chalamet look-alike contest into a marketing win. O2: The telecom is shining a light on data poverty and raising awareness of the National Databank in its Christmas campaign from agency VCCP. Paramount Pictures: The studio turned London’s famous Piccadilly Lights to stone in a colossal collaboration around “Gladiator II,” premiering Nov. 15 in the U.K. Throughout the day on Friday, Piccadilly Lights will “frieze” (get it?) into an epic stone patchwork featuring ads for “Gladiator II,” Samsung, Trainline, TK Maxx and Lego. The five brands teamed up to reimagine their ads through the lens of Rome AD 211. (“TK Maxximus” is hilarious.) The campaign was led by Wavemaker and Paramount Pictures, along with DOOH.com, Ocean Outdoor, Mindshare, Publicis One, OLA and Cheil. Waitrose: Saatchi & Saatchi and director Lucy Forbes’ 90-second spot is part one of a delicious mystery: Who stole the Waitrose Red Velvet Bauble Dessert? The actors are all great—Joe Wilkinson, Rahkee Thakrar, Sian Clifford, Dustin Demri-Burns and Eryl Maynard—and kudos for creating a campaign with some bite instead of the usual festive affair. Part two is coming soon. WestJet: With Google searches for “move to Canada” spiking on Election Day, airline WestJet and agency Rethink posted social ads in the U.S. promoting flights to Canada—return leg optional. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

9 creative campaigns to know about today

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