Creativity

9 creative campaigns to know about today

Roger Federer and Elmo debate On’s logo in the sportswear brand’s regional Super Bowl spot. (On)
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By:
Tim Nudd
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By:
Sabrina Sanchez
February 07, 2025 03:00 PM

Featured Stories

Accounts in Review
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit

The confectionery giant has also expanded its relationship with IPG.

EL
By:
Ewan Larkin
Inside Mars’ massive agency review—Publicis takes media from WPP, IPG expands its remit
Agencies
What WPP’s next CEO will inherit and who could be in the running
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By:
Brian Bonilla
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By:
Ewan Larkin
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By:
Lindsay Rittenhouse
What WPP’s next CEO will inherit and who could be in the running
Food & Beverage
How coffee marketers are responding to growing desire for decaf and half-caff
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By:
Jon Springer
How coffee marketers are responding to growing desire for decaf and half-caff
Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
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By:
Gillian Follett
Creator and influencer trends brand marketers need to know about right now