13 creative campaigns to know about today

Among today’s creative highlights, BMW Motorrad continues its string of impressive print campaigns; Ikea wants you to stop doomscrolling at night; and A-list director Bryan Buckley crafts a satirical 24-hour livestream of Donald Trump’s would-be life in prison. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Apple: A new film from TBWA\Media Arts Lab and directors Megaforce features an unexpectedly fun crossover between weightlifting and figure skating to promote the company’s new M4 Chip. Beats by Dre: The audio products brand unveiled a new anthem, “Athletes Get It,” narrated by WNBA rookie sensation Angel Reese and starring 12 top athletes. Bojangles: In Charlotte, North Carolina, the restaurant turned a drive-through into a Halloween experience in partnership with agency Luquire. The pop-up promoted its hand-breaded chicken tender bites, Bo Bites. BMW Motorrad: The motorcycle division of BMW rolled out striking print ads for autumn showing landscapes that look like leaves. Serviceplan France created the ads, which follow a similarly artful campaign involving country flags a few weeks ago. DoorDash: The brand extended its #DiscountGoals campaign (via Gut) with Los Angeles F.C. through Nov. 8 with a spot featuring LAFC forward Denis Bouanga. When certain LAFC players score, consumers get DoorDash discounts based on their shirt number, but Bouanga wears No. 99—so maybe that’s a bit impractical. Facebook Marketplace: Facebook partnered with actual haunted houses across the country to put creepy items up for sale on Marketplace for Halloween. Participating houses include the Logan Inn and The Red Room in Pennsylvania, Burn Brae Mansion in upstate New York, Crescent Hotel in Arizona and Franklin Castle in Ohio. Mojo Supermarket devised the campaign with Facebook’s Creative X. Fiverr: The freelance creative talent marketplace’s “Nobody Cares About AI” video tops our list of the month’s top music campaigns. Ikea UK and Ireland: Ikea tackles sleep in new ads from Mother—or rather, the lack of sleep due to smartphone scrolling in bed. In three spots, Ikea mattresses become sentient wrecking balls, taking out distractions like the TikToker below so you can drift off. Strauss: The German workwear brand enjoyed a high-profile run in the Major League Baseball playoffs as the first company to advertise on MLB helmets in the U.S. Jon Springer has the story of Strauss and four other brands that got the most out of their MLB marketing this season. Taco Bell Canada: The chain’s Halloween ads from agency Courage show tortillas with creepy ghost faces—similar to the campaign we saw the other day from its Yum Brands sibling Pizza Hut. Trump Cell Cam: Bryan Buckley, the Hungry Man director who’s made scores of Super Bowl commercials, unveiled his latest political project: a 24-hour livestream of Donald Trump’s would-be life in prison. Buckley himself plays Trump in the footage, which was actually prerecorded and depicts some daily “adventures” every few hours. “We’ve continued to see Trump’s erratic behavior be normalized over time,” Buckley, who also directed the famous stunt “The Lost Class” for Change the Ref, said in a statement. “We wanted to remind people that Donald Trump is still a very weird guy.” Violife: The dairy-free cheese brand is offering breakfast to voters hitting the polls on Election Day in several cities, including New York, Miami and Austin, Texas. Data shows one-third of Americans skip breakfast on the days they vote. OOH ads in Austin and Miami feature election-themed phrases such as “The winning candidate whose schmear tactics united the nation.” WWF Korea: A campaign from Cheil Worldwide allows you to “reserve”—and thus preserve—endangered animal habitats by booking them like you would a vacation rental. Clicking on a listing on the Anistay site (a portmanteau of “animal” and “stay”) lets you learn more about the animal and its natural surroundings and make a donation by booking a room at its house. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

13 creative campaigns to know about today

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