Among today’s creative highlights, we have still more Super Bowl ads; Billie’s fun shower-routine spots; Stok Cold Brew Coffee’s dance number with Channing Tatum; and WeWork’s first post-bankruptcy campaign.

GoDaddy (Super Bowl spot)

GoDaddy’s Super Bowl spot is a collab with Walton Goggins’ eyewear brand, which the actor says was developed using GoDaddy’s AI-powered enterprise tool, Airo. The campaign was developed by GoDaddy’s in-house team in partnership with agency Quality Meats. The extended spot is below. Asa Hiken digs into the campaign here, including the in-game :30.

Mountain Dew (Super Bowl spot)

Seal, playing a seal, is the unlikely star of Mountain Dew’s 2025 Super Bowl ad, which plugs the brand’s Baja Blast variety behind a ridiculous remake of the singer’s ’90s hit “Kiss from a Rose.” Goodby Silverstein & Partners handled the creative. Jon Springer has more about the work.

NerdWallet (Super Bowl spot)

The financial services brand devotes its first Super Bowl ad to debuting its mascot and spokesanimal—a yet unnamed beluga whale voiced by actor Kieran Culkin. The spot was created by Deutsch and directed by Tom Kuntz. Brandon Doerrer explains more in this story.

Totino’s Pizza Rolls (Super Bowl spot)

Tim Robinson and Sam Richardson reprise their roles as suburban dads interacting with a furry alien named Chazmo that has an affinity for pizza rolls in the brand’s Super Bowl spot. Dentsu Creative is the agency behind the work. Erika Wheless has more about the campaign.

WeatherTech (Super Bowl spot)

Usually a more staid Super Bowl advertiser, WeatherTech this year created a lighthearted, humorous spot that follows four septuagenarian and octogenarian grannies as they get up to some racy road adventures. Pinnacle Advertising handled the creative. Adrianne Pasquarelli spoke with the brand about why they’re switching things up this year.

NFL (Super Bowl teaser)

NFL legend Pat McAfee plays a principal in a 1980s high school that just announced a girls’ flag football team for the NFL’s Super Bowl teaser. 

Billie

The personal care brand’s new spots, made in-house, demonstrate women’s bathroom routines, from scrubbing away the ick of a bad first date to overthinking conversations with the boss.

Busch Light

The beer brand will air two 15-second spots regionally during the Super Bowl that continue the “Busch Guide” series starring the Busch Guy. Both give mock wilderness survival lessons, including a cameo by Nascar driver Ross Chastain. The Martin Agency created the work.

Kroger

The supermarket chain will air a regional Super Bowl spot to raise awareness around childhood hunger. “Silence Hunger” by adam&eveDDB features Kroger’s animated characters, the “Krojis,” as it portrays two brothers struggling to go to sleep. One believes there are monsters in the room, while the real monster is the growling stomach of the other brother. The aid will air in Cincinnati, Arizona, Georgia, Texas, Washington and more. 

Royal Queen Seeds

One of the world’s largest cannabis seed banks, RQS has an eye-catching new campaign in Germany urging people to grow their own weed—by pointing out the dangers of illicit cannabis.

Samsara

The operational software company is unveiling a regional Super Bowl ad featuring real dashcam footage to show how important road safety is for professional drivers who keep industries afloat through deliveries and transports. “Hits That Don’t Happen” will run in San Francisco, Little Rock, Arkansas, and Fort Smith, Arkansas. The commercial was produced in partnership with Made Studios.

Stok Cold Brew Coffee

The stadium sponsor for Welsh football club Wrexham AFC unveiled a spot starring Channing Tatum, who brings his dance moves to the Wrexham locker room—showing the players how to improve their goal-scoring celebrations. Maximum Effort created the spot, which will stream on Fox Sports and the NFL app during the Big Game.

Tito’s Handmade Vodka

The roguish Tito’s spokescart is back and delivering cocktails—and other assorted delights—to folks in new spots from agency Arts & Letters. Check out more executions from the campaign here.

WeWork

In its first campaign post-bankruptcy, WeWork highlights the small businesses that start, scale and succeed using its flexible working spaces. The effort was created in-house with Joan Studios.

See all our daily creativity roundups here.