Among today’s creative highlights, Britannia designed billboards to fit around the nature nearby; Coors Light made a big deal out of an apparent typo in a campaign; and the People’s March found a clever way to say they’re not going back.
10 creative campaigns to know about today
Britannia
The 100-year-old multinational Indian food company launched a visually striking out-of-home campaign touting its sustainable initiatives by investing in the lowest-priced billboards with the worst visibility—e.g., ones blocked by trees—and designing them in the shape of the tree outlines. Many of the boards had gone unused for years. The campaign, led by Talented agency, figuratively and literally showed how nature influences the work of the company.

Cann x DoorDash
Throughout Dry January, Cann will run promos on DoorDash for its THC-infused seltzer for drinkers to try a different kind of buzz.
Choice Hotels
The collection of hotel chains launched a national marketing campaign starring Keegan-Michael Key as he invites travelers to get more bang for their buck by staying in one of Choice’s properties. The campaign, by 72andSunny, is based on the insight that 95% of U.S. travelers want to spend part of their trips on new and unique experiences and prefer to save money on stay.
Coors Light
Oops! Coors Light was cheeky and red-faced at the same time after publishing prominent outdoor and print ads on Monday containing a typo in the word “refreshment,” then issuing a press release about the gaffe, making it seem like it was perhaps no accident.

“This morning, we released a series of ads leading up to the Big Game intended to make the most refreshing beer in the world look even colder, and we’re aware that they didn’t have our signature chill,” the brand said. “In the ads that were released everywhere, there was an unfortunate misspelling of ‘Mountain Cold Refreshment’ as ‘Mountain Cold Refershment.’ Coors Light wants to thank everyone for letting us know about the errors. Very chill of you. Mondays, am I right?”

Dude Perfect
The brand is sparking rare delight in a return-to-office story with a celebrity-packed reveal video of its own new 80,000 square foot state-of-the-art production studio and headquarters in Frisco, Texas, featuring Tom Brady, MrBeast, Mark Rober, CeeDee Lamb, Ryan Blaney and more.
E.l.f. Cosmetics
The latest episode of the beauty brand’s “Show Your(s)e.l.f.” documentary series stars Nobel Peace Prize nominee and Southeast Asian astronaut Amanda Nguyễn as she discusses her journey as an astronaut, a sexual assault survivor and an activist who rewrote laws to protect gender-based violence survivors through her nonprofit, Rise. As part of the campaign, e.l.f. and Nguyễn will participate in the United Nations International Women and Girls in STEM Day in February to celebrate women in science, technology, engineering and math.
People’s March
Thousands of people are expected to join the People’s March, an anti-Trump rally, in Washington, D.C., this Saturday. Organizers worked with agency Ostrich on the video below with people seemingly speaking gibberish—the video was initially seeded online without an explanation. It turns out the people are speaking each word backwards—as a statement of concern and a refusal to regress on progress made across social issues. A reveal video on the People’s March site has the English translation in subtitles.
Questrade
The Canadian wealth management firm’s latest campaign borrows the style and cutthroat attitude of hit-series “Succession” to call out Canada’s traditional financial system for pushing Canadian’s to “dream smaller”—that is, until they decide to free themselves with Questrade.
Sparkling Ice
The flavored seltzer brand brought back Annie Murphy as “chief flavor officer” in whimsical spots reminiscent of Willy Wonka and his chocolate factory.
Young Capital
Dutch recruitment agency Young Capital brings a deadpan gruesomeness to a new campaign suggesting workplaces need more Gen Z energy. This is illustrated in memorable style with young people creating an energy drink from their bodily fluids, which they share with boomers in the office. The spot was created by agency Ace and directed by Angelo Cerisara through Hamlet.
Contributing: Jon Springer