15 creative campaigns to know about today

Among today’s creative highlights, we’ve got a whole host of Super Bowl teasers—for Bud Light, Instacart, GoDaddy, Stella Artois and Taco Bell—as well as campaigns for LinkedIn, Paramount+ and more. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Bud Light (Super Bowl teaser) It’s a Super Bowl knock-knock joke from Bud Light, whose teaser shows Shane Gillis and Post Malone on a doorstep with a case of Bud Light, ready to party if they can only get in. The spot marks Malone’s fourth appearance in a Super Bowl ad for Bud Light and the first for Gillis. GoDaddy (Super Bowl teaser) A pair of Super Bowl teasers unveiled Thursday reveal the celebrity talent in the upcoming spot: “Fallout” and “Righteous Gemstones” actor Walton Goggins. In a release, GoDaddy said the Super Bowl spot will focus on how GoDaddy’s AI-powered Airo software helped Goggins turn his eyewear brand—Walton Goggins Goggle Glasses, launched late last year—into a thriving business. GoDaddy’s in-house creative agency partnered with Quality Meats to develop and execute the creative strategy for the campaign. View this post on Instagram A post shared by Walton Goggins (@waltongogginsbonafide) Hellmann’s (Super Bowl teaser) The mayonnaise brand’s Super Bowl teaser from VML takes place at Manhattan’s famous Katz’s Deli, home of a famous scene in “When Harry Met Sally.” Jack Neff has more about the campaign here. Instacart (Super Bowl teaser) A teaser for Instacart’s first-ever Super Bowl commercial features Heinz Wiener Dogs, the Old Spice Guy (Isaiah Mustafa) and The Pillsbury Doughboy on set rehearsing for the upcoming spot. The ad was made by TBWA\Chiat\Day LA in partnership with Instacart’s in-house Creative Studio. It will air on TV during the AFC and NFC championship games this Sunday. MSC Cruises (Super Bowl teaser) Drew Barrymore tries to sing Madonna’s “Holiday” while Orlando Bloom looks on in horror in MSC Cruises’ Super Bowl teaser from agency Highdive. Read more about the campaign here. Stella Artois (Super Bowl teaser) David Beckham stars with his fictional parents in Stella’s Super Bowl teaser, based around the notion that the soccer star has a twin brother he never knew about. Artists Equity handled the campaign, which will feature a 60-second spot on the Feb. 9 game. Taco Bell (Super Bowl teaser) The fast-food chain released a Super Bowl teaser featuring Doja Cat photobombing consumers at a drive-thru. Last month, more than 3,000 Taco Bell fans interacted with Live Más Drive-Thru Cams across the country for a chance to be in Taco Bell’s Super Bowl spot. The teaser spot was created by Biite and directed by Dave Meyers. Allevia The U.K. antihistamine brand created a data visualization project called the Pollen Passport, where travelers can check the allergen levels at more than 70,000 cities globally for their travel dates. Agencies MRM Spain and Weber Shandwick worked with global air quality and pollen data company Ambee and creative data-driven solutions consulting agency CleverºFranke on the project. Kawai An Ogilvy campaign for Kawai pianos captures how the instrument inspires three real pianists at different stages of their musical journeys, from beginner to professional. The spot is set to an original score composed for the campaign by Elliott Wheeler. The global “Instrumental to Life” campaign was led by Ogilvy Sydney, with Ogilvy New York handling social and influencer activity. KeyBank Fallon created a new iteration of KeyBank’s “Meet You in the Moment” campaign. Playful spots show how KeyBank team members meet their clients where they are, like a vending machine (below). See other spots set at a dry cleaners and a kid’s birthday party. Benji Weinstein at Smuggler directed the ads. LinkedIn The professional networking site helps workers who are stuck—figuratively but also literally—in these eye-catching spots, made in-house and directed by John Larigakis of Strike Anywhere. Paramount+ x UEFA YouTuber (and former soccer player) Jeremy Lynch makes a crossbar shot from a helicopter 200 feet in the air in a stunt from Team Win Studios to promote Paramount+’s exclusive streaming of UEFA Champions League matches. Sheetz The mid-Atlantic convenience store chain created a custom map in Fortnite where players can step into a world of Sheetz products and menu items. From Jan. 24 to Feb. 23, players can record their quickest “runs” of the game for a chance to win part of a prize pool of $25,000. The campaign was created with Umi Games. Sheetz Run: Only Up! is LIVE! Built in UEFN. Code: 1426-4763-1925 byu/InternetSuperTrooper inFortniteCreative Tax Act Two things are certain in life–death and taxes. And everyone wants to just get the latter over with. That’s the message of TaxAct’s latest campaign from agency Fallon, which highlights its Xpert Assist feature, voiced by Adam Scott. See more spots here, here and here. U.S. Bank Peyton Manning is a backyard bird-watcher who’s into the hobby mostly for the gear. Luckily, he gets as much as 4% cash back on his purchases using the U.S. Bank Smartly Visa card paired with a U.S. Bank savings account. BarkleyOKRP led the creative. Contributing: Jon Springer See all our daily creativity roundups here. Super Bowl commercials Tracking the latest brand and agency plans Click here

15 creative campaigns to know about today

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