14 creative campaigns to know about today

Among today’s new campaigns, we have an interesting Google Maps project that ties into the Sony Pictures film “Here”; an organ donation campaign that removes the heart from “I❤️NY”; and a French campaign about women who’ve had breast cancer having a hard time obtaining loan insurance. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here BE: Vietnam’s most popular ride-hailing app unleashed a zany two-minute film from local indie agency The Friday that takes viewers on a trip through 1990s Asian pop culture. Burt’s Bees: A new campaign from FCB Chicago transforms everyday skin care routines into moments of wonder and a “wanderlust-inspired sensory experience.” CNP: The French loan insurer created bold OOH ads highlighting challenges breast cancer survivors face when trying to obtain loan insurance. The ads, which mimic real-estate “For sale” signs, read: “Not for sale to breast cancer survivors.” Earlier this year, CNP became the first insurer to guarantee that women who’ve had breast cancer can insure their loan without premiums or reduced coverage. Coors Banquet x Wrangler: Western beer meets Western apparel in this collab between Coors Banquet and Wrangler for “Beer Wash Jeans,” the first Wrangler denim to be washed with Coors. Fans can enter to win a pair of the jeans, which come with a metal tag that doubles as a bottle opener. Google Maps x Sony Pictures: A Google Maps interactive experience mirrors the plot of the upcoming Sony Pictures movie “Here,” which focuses on many generations over a wide span of time, and the unique place they inhabit. The Google activation allows visitors to interact with real-world locations connected to their own lives, featuring photos, historical notes and more to illustrate how those places have evolved. The movie, starring Tom Hanks and Robin Wright, hits theaters Nov. 1. Kit Kat x Reese’s: The two Hershey candy brands teamed up in the U.S. to design the Trick-or-Treatable Costume, a giant candy bowl that lets you dress up for Halloween and hand out candy at the same time. LiveOnNY: The New York nonprofit that facilitates organ and tissue transplants is omitting the heart from the famous “I❤️NY” logo to call attention to a donation crisis, as New York has one of the lowest organ donor registration rates in the country. DeVito/Verdi created the campaign. Ads are rolling out in the transit system. Lysol: Timed to back-to-school season, Lysol has expanded its “Here for Healthy Schools” initiative by launching Lysol Mini Lab Science Kits, which include products to educate students on germs and how to keep a clean, healthy classroom. The kits, featuring items such as stickers, germ trading cards and a workbook of activities, were designed by McCann Design in partnership with education co-lab The Giant Room. On: Zendaya, the Swiss sportswear brand’s new celeb partner, stars in this new campaign in the Swiss Alps, the brand’s birthplace, where she reflects on movement and well-being. Ray-Ban Meta: Anderson .Paak, Tinashe and James Blake star in a new campaign from Translation for the Ray-Ban Meta smart glasses. The trio is seen living it up in their glasses, demonstrating that they’re not just about fashion but also about creating hands-free memories using Meta AI. Sam’s Club: Gillian Follett reports on the Walmart-owned warehouse chain’s first influencer marketing campaign, featuring a 26-piece clothing collection created with TikTok creator and model Remi Bader. Shein: Adrianne Pasquarelli chats with Angela Tucciarone, VP and head of corporate communications at the fast fashion brand, about its new digital campaign spotlighting real customers, including a small business owner, teacher and fashion retail manager. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Signet x De Beers: As De Beers pulls back from the synthetic diamond market, it’s partnering with retailer Signet Jewelers on a campaign that says a natural stone, much like finding one’s soulmate, is “worth the wait.” U.S. Navy: Working with VML, the Navy hid Special Ops sailors in a series of seven magazine ads for brands like Aflac and TruGreen—to see if potential recruits could spot them. See all our daily creativity roundups here.

14 creative campaigns to know about today

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