12 creative campaigns to know about today

Among today’s creative highlights, Skims hypes a new swimwear line with a giant Kim Kardashian balloon in Times Square; Flower Shop unleashes a mind-boggling C4 Energy spot; and Old Spice sails the high seas with a pirate story for European markets. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Berggruen Institute The Los Angeles-based think tank is creating the Eon Ark, a kind of time capsule to be opened 1 million years from now that will contain a snapshot of humanity in 2025—in the form of the thoughts of thousands of real people, captured via conversational AI. Visitors to the Eon Ark website can chat with a bot; their inputs will be saved and later etched into glass to interact with a human a million years from today. Creative agency Sounds Fun worked on the project. View this post on Instagram A post shared by Berggruen Institute (@berggrueninst) C4 Energy Football superstars Bijan Robinson, CJ Stroud and Cam Ward are among the stars of C4’s new high-octane campaign from indie agency Flower Shop. A launch spot is styled as a warning-style PSA, with C4 like to cause side effects including extreme athleticism, peak performance and the power to shatter personal records. The tagline is, “Made for athletes. Certified for sport.” Change the Ref The gun control group made rolls of Thoughts & Prayers toilet paper, available for purchase—and printed with real “thoughts and prayers” quotes from politicians—to call out inaction on gun violence. Dairy Queen Canada The ice cream chain has been turning snowbanks into giant Blizzards in a fun OOH campaign this winter from Publicis Toronto. The installations—which began in Ottawa, Winnipeg, Collingwood, Whistler and Calgary—feature 7-foot-tall DQ red spoons and giant Smarties mix-ins. Influencers are amplifying the stunts, and a partnership with The Weather Network offers forecasts for when and where the next DQ Blizzard will “touch down.” Income Insurance BBH Singapore crafted a moving film spotlighting how parents can protect their kids’ childhoods in the case of critical illness—through a story of a mother who claims she’s “not proud” of how responsible her daughter is becoming. McVitie’s The brand’s new “More than a Biscuit” campaign by TBWA\London features a man in an elegant forest setting, savoring a biscuit while reciting M-words in a refined accent. Modelo Constellation Brands’ Modelo today is debuting three new ads that continue the “Mark of a Fighter” campaign featuring working-class heroes and their rewards, from Grey New York. “Cater Crew” and “Mijo” (below) feature wedding caterers and a neighborhood handyman, respectively. A third spot follows friends who restore a barrio social club. The ads will figure prominently in college basketball telecasts this month, where Modelo has increased its spend by 48%. Old Spice Independent Spanish agency Burns created a new spot for Old Spice in Europe that tells the fantastical tale of a pirate who continues to smell good on a long voyage thanks to his stash of Old Spice products. Martín Jalfen directed the spot through production company Roma. Papa Johns The pizza chain rolled out a new campaign called “Meet the Makers,” the first under Jenna Bromberg, who joined as chief marketing officer last November. The work, from The Martin Agency, focuses on the restaurant employees making the pies. The ads will run on national TV, paid online media and paid social. In a release, Papa Johns said the campaign will tap into food influencers and spotlight real team members on social media, including Jacob Bartoli, who helped launch the campaign with a TikTok about the epic stuffed crust pizza. Refuge The domestic abuse charity unveiled an installation at London’s Outernet featuring a sea of red flags featuring quotes from domestic abuse survivors to highlight the often unseen, unrecognized and unreported forms of harm and control that women face. AMV BBDO created the campaign, timed to International Women’s Day. The campaign will also use digital OOH sites in London, Bristol and Birmingham to highlight the flags. Skims Kim Kardashian’s clothing brand installed a 60-foot-long balloon of Kardashian in Times Square on Tuesday to promote its forthcoming swimwear collection. She is seen wearing Skims Swim’s triangle top and tanga bottoms in a shade of tide. Experiential agency Merry Wonderer created the installation. View this post on Instagram A post shared by SKIMS (@skims) Titan Casket The coffin maker returns with season 2 of “Grave Conversations,” its social media show where David Dastmalchian interviews celebs about death as they’re lying in caskets. Kumail Nanjiani will be the guest in the first episode. See the trailer below. Contributing: Erika Wheless and Jon Springer See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

12 creative campaigns to know about today

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