16 creative campaigns to know about today

Among today’s creative highlights, the Super Bowl teasers keep on coming, and we’ve also got campaigns ranging from Glenmorangie’s episodic series with Harrison Ford to Kellogg’s minimalist OOH work starring its rooster and its scripted logo. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Michelob Ultra (Super Bowl spot) Willem Dafoe and Catherine O’Hara are pickleball hustlers who select their marks by the beer they drink in Michelob Ultra’s 2025 Super Bowl ad from Wieden+Kennedy, released Tuesday. Jon Springer has more on the campaign here. Angel Soft (Super Bowl teaser) The toilet paper brand unveiled a teaser for its Super Bowl spot, which will air in the first slot after the second quarter during the Fox broadcast—and encourage viewers to take a bathroom break. WPP’s Grey led the creative. Read more about the campaign from Jack Neff. Budweiser (Super Bowl update) Remember when Anheuser-Busch announced on Monday that it would run a regional Super Bowl ad featuring a Clydesdale foal? Well, the brand’s media buy has just been upgraded to a national spot. Coffee mate (Super Bowl teaser) The creamer brand is partnering with Shania Twain for its Super Bowl campaign. Twain shared a clip on Instagram in which she sings about feeling you get when drinking Coffee mate Cold Foam Creamer. Separately, the brand released another teaser with a young man squeezing Cold Foam Creamer on his coffee. The campaign is from Wieden+Kennedy New York. View this post on Instagram A post shared by Shania Twain (@shaniatwain) Nerds (Super Bowl teaser) Shaboozey is seen enjoying a bag of Nerds Gummy Clusters when things get colorfully fantastical in the candy brand’s Super Bowl teaser from Digitas Chicago. Erika Wheless has more about Nerds’ marketing strategy here. Rocket (Super Bowl teaser) The fintech company, which has aired slapstick ads in recent Super Bowls, hints at a more emotional approach in its Super Bowl teaser, with glimpses of heartwarming domestic scenes and the line, “We’re bringing America home.” The campaign is from agency Mirimar. Tubi (Super Bowl teaser) The Fox-owned free ad-supported streaming service is back in the Super Bowl, two years after its celebrated “Rabbit Holes” and “Interruption” spots. A teaser released Tuesday shows a kid literally being born to star in a Super Bowl commercial. Parker Herren has more on Tubi’s strategy around this year’s game. 7-Eleven The convenience store chain is comforting (sort of) fans of all the teams that didn’t make it to the Super Bowl with a free “emotional support pizza.” A spot from Dentsu Creative, Dentsu X and Tag launched during the NFC and AFC championship games, reminding the losers that maybe they’ll make it next year. Cadbury The chocolate brand’s latest U.K. campaign shows how milk chocolate bars should be divided “fairly” based on ratios inspired by the relative generosity or contribution of each friend or family member in different scenarios. The campaign, created by VCCP and designed by Bulletproof, celebrates unsung heroes with a bigger piece of chocolate. Flipz American music artist Breland sings happily about snacks in a Super Bowl social media campaign from Lippe Taylor that touts the sweet and salty treat as an essential part of game-day snacking. View this post on Instagram A post shared by BRELAND (@breland) Glenmorangie The Scotch whisky brand unveiled a new global campaign starring Harrison Ford. “Once Upon a Time in Scotland” is a series of episodic films directed by actor and filmmaker Joel Edgerton. The charming series shows Ford traveling to Glenmorangie’s home in the Highlands and coming to grips with the nuances of Scottish culture, including word pronunciation and kilt etiquette. The overview video is below. We’ll have more about this campaign, including a number of the episodes, on Creativity later today. Kellogg’s The cereal maker launched the next phase of its “See You in the Morning” platform, bringing its Corn Flakes mascot, Cornelius Rooster, to life through OOH ads across Europe, including at the London Bridge icon and Manchester Piccadilly East. The campaign is part of a £12 million master brand campaign celebrating Kellogg’s heritage with the tagline “The OG”—using a close-up of the “og” letters in the familiar Kellogg’s scripts. Leo Burnett U.K. led creative. Knorr x Tinder Ahead of Valentine’s Day, the food brand launched a campaign asking singles to #UnlockYourGreenFlag by adding cooking, the ultimate green flag, to their dating profiles on Tinder and get tips for easy recipes. To launch the campaign, the brand released a humorous video calling out all the things daters feel are red flags these days. MullenLowe U.S. led creative. McDonald’s UK The fast-food chain has a new U.K. brand platform, “Only at McDonald’s,” focused on fan truths centered around rituals for eating certain menu items. See more ads from the Leo Burnett U.K. campaign. Sweethearts Candies A year after packaging up its blurry, misprinted candies to reflect Gen Z’s confusing relationships, Sweethearts is going the other direction this Valentine’s Day—celebrating Gen Z-ers’ hopes for more defined relationships with scannable “Commitment Hearts.” Vestiaire Collective The global marketplace for second-hand luxury fashion launched three spots for its global marketing campaign offering viewers a playful lesson on how to say “Vestiaire Collective,” helping them become more familiar and comfortable with the platform to buy, sell and trust its authenticators. See two more spots here and here. See all our daily creativity roundups here. Super Bowl commercials Tracking the latest brand and agency plans Click here

16 creative campaigns to know about today

Featured Stories