9 creative campaigns to know about today

Among today’s creative highlights, CookUnity designs a peep show for foodies; Hiscox channels Irving Berlin; and ESPN wants you to indulge your “Bracketbrain” for March Madness. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here 7 Brew On the latest edition of our Marketer’s Brief podcast, Erika Wheless speaks with Nick Chavez, chief marketing officer of drive-thru coffee chain 7 Brew, about the brand’s strategy of local marketing and more. Anduril Industries The military contractor is appealing to potential employees with a bit of reverse psychology, using rogue social posts, tagged billboards and a comic film to deliver the message: Don’t work at Anduril. Audi UK Clever OOH ads from BBH London show folding instructions for the A6 e-tron as though it were a paper airplane—emphasizing how aerodynamic it is. Calvin Klein The fashion brand unveiled a campaign with K-pop artist Mingyu wearing CK’s new spring 2025 denim styles. The ads were shot by Leslie Zhang. CookUnity The meal delivery service created a pop-up experience in New York, designed by agency Verb, with a peep-show theme—featuring private tasting windows, a food porn pin-up magazine, an ASMR phone booth and more. ESPN Obsessed with March Madness? You may have Bracketbrain, says ESPN, which profiles one hapless sufferer in a spot from BSSP. The solution? Indulge your Bracketbrain by playing ESPN Tournament Challenge, the No. 1 bracket game. The campaign also includes digital and out-of-home executions. Hiscox Terri & Sandy created two brand spots for global insurer Hiscox, reimagining Irving Berlin’s “There’s No Business Like Show Business” as “There’s No Business Like Small Business.” The first spot, below, will air during the pre-Oscars red carpet show this Sunday. A second is coming soon. Freddie Powell of Drool Productions directed the ads. The One Show Sherina Florence, an AI-focused futurist and member of this year’s first-ever One Show Creative Use of AI jury, used AI to create an album of hip-hop tracks made up entirely of famous ad taglines—which doubles as an announcement of The One Show’s final entry deadline this Friday. The 13-track album, called “Dead Lines,” will hit streaming services that same day. The two-minute “Rising Ambition” video below teases the project. Sakara The meal kits brand expands into the luxury supplements space with a campaign from agency American Haiku titled, “Save Me, Sakara.” Self-deprecating spots feature “confessions” with women asking Sakara for salvation. See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

9 creative campaigns to know about today

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