15 creative campaigns to know about today

Among today’s creative highlights, Olivia Rodrigo hits the New York subway for a Sony event; Shaquille O’Neal is hosting a holiday baking show for Pepsi; and White Claw introduces a holiday helicopter to whisk people away from the city to meet friends. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Amazon Amazon Music unveiled its annual “Delivered” recap on Tuesday. Customers can explore their Delivered 2024 to see their top artists, songs and most requested songs made via Alexa. Apple Music Apple also unveiled its yearly music recap campaign on Tuesday, called “Replay.” Users can see their most-played songs, albums and artists of the year on the app, along with charts of the year’s top music. Autism Speaks People with autism read cover letters to prospective employers in a PSA to raise awareness about the lack of employment among those with disabilities. “Dear Employer” encourages businesses to embrace the unique skills and talents that individuals with autism offer. It was produced by Alex Astrella, with a score by Michael A. Levine. Agency Clickon helped develop the PSA. California Lottery A couple hide scratch tickets around the house for each other in this holiday spot from David&Goliath. Captain Morgan Thumbs worldwide stop their scrolling and get together to party and crack open cans of flavored rum in this bizarre ad from the alcohol brand. Anomaly led the creative. Caviar’s Keith Schofield directed. Pepsi The soda giant kicks off the winter holidays with limited-edition Pepsi Zero Sugar Gingerbread Mini Cans, available via drops on Pepsi.com through Dec. 11. The company also launched an online series with Shaquille O’Neal called “The Mini Holiday Baking Show,” where the NBA legend hosts a holiday baking competition using Pepsi Zero Sugar as the secret “baking soda” ingredient. Pop-Tarts The Kellanova brand recently said its upcoming bowl game would feature not one but three edible mascots—Wild Berry, Hot Fudge and a mystery flavor. The mystery mascot, representing a fan-favorite flavor, was announced today: Frosted Cinnamon Roll. The toaster pastries will be available for purchase online and will hit grocery stores over the next few weeks. Fans can vote now on which mascot they want to see eaten at the Dec. 28 game. PrizePicks The fantasy sports operator has brought back its popular Picksmas holiday promotion, this time with a nod to the iconic 2013 NBA commercial “Jingle Hoops,” in which basketball stars created a festive tune with a symphony of basketball dribbles and swishes. The PrizePicks spot showcases popular creators, including rapper Joe Budden, comedian Druski, rapper BigXThaPlug and others, trying to recreate those moments but failing. The ad is airing nationwide and on PrizePicks’ social media platforms. The spot was directed by Chris Marcus and produced by Colormatics. Qatar Airways Kevin Hart brings his signature humor and levity to the airline’s new seven-minute safety video, directed by Tim Story. Safehaven Toronto For Giving Tuesday, nonprofit Safehaven created a print ad with the design team at The Local Collective (TLC) featuring a stereogram, an optical illusion encoding a secondary image in the background. The stereogram styled image reveals a small child in the background who is in need of medical help. The ad calls on people to donate to the organization to support medically complex cases in children. Sony Electronics The company on Tuesday hosted Olivia Rodrigo at an event at a former subway station in New York’s Lower East Side to celebrate its partnership with the pop singer, which includes a spot set on the subway and branded MetroCards. Spotify “Wrapped” 2024 is here and features the typical slew of data-driven billboards and lots of other goodies in the app and beyond. Topps The trading card brand revisits John Elway’s brief career as a baseball player in the New York Yankees organization with a comic spot parodying old “Seinfeld” episodes. Walmart The retailer brought together cast members of shows and movies including “Gilmore Girls,” “Love Jones,” “Crazy Rich Asians” and “SpongeBob SquarePants” for several holiday spots that show how Walmart can help you find just the right gift for that special someone. White Claw The alcohol brand created a billboard on a building side in Los Angeles pointing to a helicopter on the roof and urging people to “hop in”—so the brand could transport them to visit friends and share a White Claw together this holiday. Brittany Broski hosted the “Home for a Claw” stunt, devised by agency VCCP. Contributing: Jon Springer, Erika Wheless See all our daily creativity roundups here. Read Ad Age’s Best of 2024 stories here

15 creative campaigns to know about today

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