12 creative campaigns to know about today

Among today’s creative highlights, Cara Delevingne follows last week’s Burberry film with a L’Oréal Paris endorsement; Hill Holliday crafts snarky Boston Celtics championship cigars; and CarMax edited a spot with A’Ja Wilson to reflect her latest accomplishment. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Atlassian: Zach Woods brings his typical workplace humor to the exhilarating subject of project management in a B2B spot for project management software Jira. CarMax: A CarMax spot that had been airing for weeks and referenced A’Ja Wilson’s two WNBA MVP awards was updated to reflect her third win. Presciently, the The Martin Agency recorded Sue Bird saying the MVP line both ways—“twice” and “thrice”—at the shoot. The revised spot is below. Center of Reproductive Rights: Singer Vanessa Carlton appears in GSD&M’s emotional film about reproductive rights, which features a new, more somber version of Carlton’s hit “A Thousand Miles”—reimagined to emphasize the distance many women must now travel for abortions. Diageo x Frieze 91: Diageo Korea teamed up with Frieze 91 on a campaign to reposition Don Julio from a party-centric liquor in Korea to a premium spirit for upscale celebrations and refined tastes. Agency Jung von Matt Hangang created two spots for the campaign. Hill Holliday: As the Boston Celtics began their new season this week, they also celebrated their championship from last season—and Boston agency Hill Holliday helped by creating Victory Cigars custom-engraved with quotes from pundits who didn’t think they’d win. Lake View Cemetery: The Cleveland cemetery channels election fatigue in a campaign from Brokaw featuring yard signs, pins, bumper stickers, social videos and more. L’Oréal Paris: McCann Paris has created a film introducing Cara Delevingne as L’Oréal’s new brand ambassador. The spot was directed by Julien Calot, chief creative officer at McCann Paris. McDonald’s: To introduce the Chicken Big Mac to Latino audiences, a campaign from Alma titled “Not Not Papa’s Big Mac” tapped into the insight that Latino dads are not fans of change to discreetly switch their OG Big Macs and capture their reactions on camera. Oula: Maternity care company Oula depicts the stories of three real, different maternal experiences, including discussions with a real Oula provider and a Cesarean scar in a 60-second digital spot about the many ways in which people give birth. Simply Spiked: The brand is offering one lucky single (of legal drinking age) the chance to bring Tyler Cameron from “The Bachelorette” as their “juicy plus one” to their holiday party to avoid awkward relationship questions this season. Sony: Olivia Rodrigo has followed up her subway spot for Sony’s earbuds a few weeks ago with a sprawling campaign via Outfront Media across New York’s Metropolitan Transportation Authority, including MetroCards. WhatsApp: The messaging service’s new 11-minute short film celebrates Lewis Hamilton’s path-breaking journey to seven-time champion. The film was made by agency Modern Arts, directed by J.M. Harper and produced with the Mercedes-AMG Petronas F1 team. See all our daily creativity roundups here. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here

12 creative campaigns to know about today

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