7 creative campaigns to know about today

Among today’s creative highlights, Chili's launches a romance film about Margaritas on LifeTime; DoorDash’s fun new spots show consumers dancing to the door for deliveries; and State Farm helps a new “Severance” recruit sever from her parents’ auto insurance. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Chili’s Ahead of National Margarita Day on Feb. 22, Chili’s launched a 15-minute Lifetime television saga telling the story of former love interests (played by Maria Menounos and Taye Diggs) who reunite at the local Chili’s when one returns home. In this fated lovers’ tale, the pair are bonded when they work together to save their town’s beloved Margarita Day festival from a big-city developer. “I’ll be Home for National Margarita Day” was led by Mischief @ No Fixed Address and produced by Lifetime. DoorDash Consumers dance their way to their DoorDash delivery in sickness, health, at slumber parties, Super Bowl parties or office lunches in DoorDash Canada’s first campaign under its global platform “Your Door to More.” Directed by Nick Ball and choreographed by Grammy-nominated and Emmy-winning choreographer Ryan Heffington, consumers dance to The Hamburger Song by Bobby More & The Rhythm Aces, interpreting their dance according to the present situation. Toronto-based agency Hard Work Club led creative. JAMRS New ads from the Joint Advertising Market Research & Studies (JAMRS), a program within the Department of Defense, frame military service not just as a noble calling but as a smart, strategic choice that helps young adults achieve their future goals. The campaign from MullenLowe targets Gen Z as the JAMRS found that many Americans between 16 to 24 don’t consider military service. The spots were directed by Ellen Kuras. J.Crew x The New Yorker To celebrate The New Yorker’s 100th anniversary this year, J.Crew launched a capsule collection paying tribute to the publication and New York City with branded rugby shirts, graphic tees and a canvas tote, among other products. Kuru Footwear The footwear brand is leaning into foot fetishes with a irreverent spokesperson who teases enthusiasts with her feet—in Kurus. The blog-type videos were created by agency Little Big Engine and mark the first major marketing initiative for the brand. State Farm Jake from State Farm enters the “Severance” universe to put a new recruit at ease regarding the scariest possible scenario of adulthood: severing from your parents’ car insurance. The cheeky campaign is from Highdive and Ben Stiller and was meant to air in January, but was canceled due to the Los Angeles wildfires. Ad Age’s Adrianne Pasqaurelli covered the details. Tic Tac Chewy To promote its new chewable product, playful ads from Tic Tac depict characters who are rough around the edges as being “soft on the inside,” just like Tic Tac Chewy. See all our daily creativity roundups here.

7 creative campaigns to know about today

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