12 creative campaigns to know about today

Among today’s creative highlights, Mother London unveils its first work for Coach; e.l.f. launches in Mexico Sephora stores with telenovela-inspired films; and Wrangler and Whataburger team up for an apparel collection. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Coach Time slows down for Elle Fanning and Nazha in a pair of videos themed “On Your Own Time.” The global campaign, which is the first work for the brand from Mother London, also features Kōki and Youngji Lee. “On Your Own Time” is the latest exploration of “The Courage to Be Real,” Coach’s purpose-grounded platform inspiring young people to express their many selves with confidence. Consumer Cellular RFK Racing’s Brad Keselowski cuts everything in half, from his uniform to his helmet and even the top of his car, in a comic campaign about the telecom’s savings benefits. The work was created by agency The Mayor and is part of Consumer Cellular’s partnership with Nascar. e.l.f. Beauty The cosmetics brand announced its Mexico launch at Sephora with two telenovela-inspired films that play up the dramatic effect of affordable beauty. 72andSunny Amsterdam led creative. @elfyeah get a grip on your makeup (and your ex) with the viral Power Grip Primer! shop all your e.l.f. faves in Mexico, exclusively at @Sephora México – online and in-store. 🇲🇽 - - - controla tu maquillaje (y a tu ex) con el Power Grip Primer viral! compra todos tus productos favoritos de e.l.f. en México, exclusivamente en @sephoramexico - en línea y en tiendas. 🇲🇽 #elfsephoramexico #elfenovela ♬ original sound - e.l.f. Cosmetics @elfyeah serve main character energy all day long with the pigment-packed Camo Liquid Blush. 💁♀️ shop all your e.l.f. faves in Mexico, exclusively at @Sephora México – online and in-store. 🇲🇽 - - - energía de protagonista en todo momento con Camo Liquid Blush, un rubor líquido y altamente pigmentado. 💁♀️compra todos tus productos favoritos de e.l.f. en México, exclusivamente en @sephoramexico - en línea y en tiendas. 🇲🇽#elfsephoramexico #elfenovela ♬ original sound - e.l.f. Cosmetics Eyebetes The healthcare company in India encouraged people to get their eyes tested through a unique stunt at the Maha Kumbh Mela, the Hindu festival. It recruited the Naga Sadhus—naked mystics who appear publicly only at the Kumbh, and otherwise live in social isolation in the Himalayas—to carry the eye-test chart on their bare backs. The Naga seers are known for their visions of spiritual enlightenment—now, they are helping with more ordinary vision as well. Godrej Creative Lab created the campaign. Harley-Davidson The motorcycle company is turning men’s midlife crisis purchase of a motorcycle into an opportunity to get a midlife prostate exam with a program that offers free prostate exams with a Harley-Davidson 500-mile bike checkup. The health screening is being offered in the Middle East in partnership with Enigmas Motorcycle Club and Dr. Sulaiman Al Habib Medical Group and is included in purchase contracts for a Harley-Davidson. F77McCann led creative. Levi’s Levi’s and Beyoncé have reunited for another ad remake, this time “Pool Hall” from 1991. Levi’s worked with TBWA\Chiat\Day LA on the new spot; Revolućion/Prettybird produced, and Melina Matsoukas directed. It’s the second chapter of the “Reiimagine” campaign, which began in September with a remake of Levi’s “Launderette” ad. Adrianne Pasquarelli has more about the new work. Nubank The digital financial services platform in Latin America tells the story of a father and son’s trip to Italy to show off the brand’s Ultravioleta portfolio for high-income customers. Wieden+Kennedy São Paulo created the film. Opendoor The e-commerce platform for residential real estate is partnering with Latin Grammy-winning artist Pedro Capó on a new campaign, in which an enthusiastic neighbor prompts Capó to sell his home. Music Audience Exchange helped connected the brand and artist. Ray-Ban The sunglasses maker announced A$AP Rocky as its new creative director. He will contribute to product collections, store design, campaign direction and more, the brand said. A special drop this spring will feature a pair of sunglasses designed by the artist himself. Razom for Ukraine The nonprofit advocating for Ukraine on the international stage unveiled the Air Raid Alarm Clock, a device synced to the country’s official air alert system that blares a siren whenever an air raid alert is happening in Ukraine. Last week, the group set up an Air Raid Alarm Clock in Luxembourg Square in Brussels, in front of the European Parliament, drawing interest from politicians and passersby. The stunt, timed to the third anniversary of Russia’s invasion, was devised by Creative Alliance, a collective of creatives, agencies, product designers, production companies, musicians and creative technologists from Spain and Ukraine. There is also a satirical video introducing the device. Škoda The automaker launches its first electric compact SUV, Elroq, with a global campaign about how curiosity can lead to inspiration. The hero spot by FCB London stars chipmunks, hummingbirds and raccoons. Wrangler x Whataburger The denim brand and Texas-founded burger chain have teamed up for a collab featuring graphic tees, jeans featuring Whataburger’s signature stripes and Wrangler classics with a Texas twist. Rodeo announcer Bob Tallman explains more in the video below. See all our daily creativity roundups here. Super Bowl ad review The best and worst commercials from the Big Game Click here

12 creative campaigns to know about today

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