14 creative campaigns to know about today

Among today’s creative highlights, U.S. Navy Recruiting Command partnered with sneaker designer John Trottier on custom Nike versions of Navy SEAL boots; Coors Light eases the pain of baseball fans with obstructed views; and Twix doubles up on the absurdity in a new car-chase spot. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Athletes Unlimited Softball League The pro softball league launches with a campaign themed “This Is Legendary,” positioning AUSL as the next major women’s sports league. A hero spot from women-led independent agency Dame Creative uses a mixed-media approach and includes appearances by softball legends Jess Mendoza, Natasha Watley, Cat Osterman and Jennie Finch. Baroudeurs de l’Espoir Film director Benjamin Nicolas’ latest work, “Broken Dreams,” tells the story of 10-year-old Imane, a child living in a refugee camp in Lebanon, to illustrate the impact of war and conflict on children. The powerful black-and-white short film features Montreal-based artist Olivier Monfet creating an art piece made of shattered glass, as Imane herself delivers a voiceover she wrote. The art will be auctioned to support Baroudeurs de l’Espoir, an NGO funding aid for displaced children. Coors Light To celebrate the start of Major League Baseball season, Coors Light is launching “Obstructed Brews,” a campaign that encourages fans at two home openers—in Arizona this Thursday, and at New York’s Citi Field on April 4—to take a photo if they are sitting in seats with an obstructed view for a chance to score free beer. The fans can visit ObstructedBrews.com to engage with the campaign. The brewer said AI will evaluate the photos to determine who gets the Coors Light. Droga5 devised the campaign. Sounds Fun worked on the AI piece. E*Trade A mom surprisingly speaks walrus on an ocean excursion in 72andSunny’s amusing spot promoting E*Trade’s connection to parent company Morgan Stanley. Brandon Doerrer has more on the campaign. Evolution Fresh The organic soda brand launched a campaign from agency BSSP based around smuggling the drinks into movie theaters—using a cowboy hat smuggling device. Press and influencers will receive kits with props and step-by-step instructions on how to get outside beverages past the ticket taker. @evolutionfresh Don’t settle for fake, sugary soda. Let soda with real squeezed fruit upgrade your movie night 🍓🎬 #SodaSmugglers #RealFruitSoda #FreshTwistOnSoda #movietheaterhacks #movienights #soda #healthysoda #fruitsoda #evolutionfresh ♬ original sound - Evolution Fresh Jameel Motorsport The motorsports brand created “The Treeless Map” in Fortnite, a custom map devoid of one of the game’s core resources—trees—to highlight the impact of deforestation and natural resource depletion. Serviceplan Arabia created the campaign. Netflix Argentina Agency Monks crammed a six-hour Netflix biopic about racecar driver Ayrton Senna into just over 81 seconds, matching his record-breaking Formula 1 lap more than three decades ago. Pizza Hut The chain launched a chatbot named Hutty to keep March Madness viewers entertained by reacting to buzzer beaters, dropping insights and throwing in Pizza Hut offers throughout the tournament. Fans can chat with the bot by going to @PizzaHut and tapping on Hutty. View this post on Instagram A post shared by Pizza Hut 🍕 (@pizzahut) Tom’s of Maine Tom’s of Maine’s new campaign, created with VML, challenges the misconception that natural whitening toothpaste can’t be effective by pointing to nature’s ability to turn lakes pink and guide salmon upstream, emphasizing that natural products can deliver powerful results, including teeth whitening. Total Wireless The telecommunications company’s new brand platform “In Your Corner” debuted with a spot following an up-and-coming boxer named Diego who rallies his community through his phone to his fight. The dual language spot was created by Deutsch. Twix “Two is more than one”—that’s the tagline and title of Twix’s new global campaign. The creative, from adam&eveDDB and director Vedran Rupic, is meant to celebrate the duality of Twix, such as being both crunchy and chewy, chocolate and caramel. In the spot, a high-speed car chase ends with the protagonist rolling off a cliff and landing upside on top of a second car, all the better to make his escape. The “Two is better than one” idea came from Mars’ social listening and data, which found that under-35-year-olds are the “and” generation, putting together seemingly opposite interests, such as “Barbenheimer” and country rap, according to Fabio Ruffet, VP of brand and content at Mars. U.S. Navy The U.S. Navy Recruiting Command and VML will unveil three custom Nike versions of Navy SEAL boots, designed by sneaker designer John Trottier, at upcoming sneaker cons. The campaign invites sneakerheads to participate in physical and mental challenges, including scavenger hunts and competitions to earn the exclusive “Sea,” “Air” and “Land”-SEAL inspired boots. The events are recruitment initiatives meant to identify future Navy SEALs. WhistlePig Whiskey x Zillow The Vermont-based whiskey distillery is celebrating International Waffle Day on Tuesday by listing its “Sugar Shack” on Zillow for $4.2 million. They also got the “Super Troopers” from the 2001 film to star in a comic spot around the stunt. The activation highlights Zillow’s newest 3D feature, Zillow Showcase. Anyone who makes an offer of $4.20 on the property will receive a free bottle of WhistlePig Whiskey Vermont Barrel-Aged Maple Syrup, while supplies last. World Surf League The governing body for professional surfers unveiled a spot paying tribute to the sport’s most iconic moments throughout the years through the voice of Shaun Tomson, world champion in 1977. Contributing: Erika Wheless See all our daily creativity roundups here. See all of Ad Age’s 2025 Agency A-List winners here

14 creative campaigns to know about today

Featured Stories