22 creative campaigns to know about today

Among today’s creative highlights, KFC Spain introduced a Tamagotchi-like virtual pet; Kate Spade New York unveiled a holiday campaign focused on best friends; and why VML sent sex-ed dodgeballs to gym teachers in Canada. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Andy Awards The Advertising Club of New Yorkinvented a new benchmark of excellence for creatives: the ADLOC, which is similar to the EGOT in entertainment. Bigface NBA star Jimmy Butler’s Bigface coffee brand opened its first physical space on Friday—a futuristic store in Miami, launched just in time for Art Basel. Inspired by Stanley Kubrick’s film “2001: A Space Odyssey,” the space features neon hues, unique art, holographic installations and more, encouraging exploration and interaction. Experiential agency De-Yan designed it. Chivas Regal x Scuderia Ferrari HP The Scotch whisky brand is celebrating its new partnership with the Italian Formula 1 racing team by creating “Tifosi Tartan,” a limited-edition luxury kilt crafted by Scotland’s Kinloch Anderson. “Tifosi” means “fans” in Italian. The kilt’s design is based on Chivas Regal’s own tartan, with a nod to the Ferrari Rosso Corsa red. Wieden+Kennedy London led the campaign creatively. Famous Footwear A campaign from The Mayor features kids at a holiday musical recital who don’t sound great but look awesome thanks to Famous Footwear. Ford Canada The automaker is daring Ford Bronco owners in Canada to drive the vehicles with the doors off all December long, no matter the weather. “Doors Off December” showcases the Bronco’s winter off-road capabilities while encouraging Canadians to take part in a sweepstakes to win one of five all-expenses-paid trips to the Bronco Off-Roadeo in Tennessee. The campaign is from Wieden+Kennedy. Isobel After dressing up as a ’70s soccer team for its Christmas card last year, U.K. agency Isobel switches sports—and continents—with an NHL theme this year. Kate Spade New York The fashion brand’s “You’re It, Girl” holiday campaign is all about female friendship. It features pop star Madison Beer and her best friend, Lena Fultz, along with influencers Lilly Russell and Pamela Valdez. VaynerMedia was the creative agency on the campaign. Mandai Loop aas the creative strategy agency. View this post on Instagram A post shared by kate spade new york (@katespadeny) KFC Spain The chicken chain created a Tamagotchi-like pet called “Eduardochi,” allowing consumers to care for a virtual drumstick. Users can interact with it, feed and care for it and watch it grow. The concept, from creative agency PS21, is the latest spin on a viral meme from 2020 involving a chicken drumstick named Eduardo. Last Prisoner Project The group dedicated to having non-violent cannabis offenders freed from prison celebrated a victory when 24-year-old Deshaun T. Durham was released from a Kansas prison after being granted clemency by Gov. Laura Kelly. LPP released the video below featuring Durham’s mother, Brandi Davis, who is seen writing to President Biden, asking him to deliver the same justice to thousands more prisoners. The clip is part of McCann New York’s “Pen to Right History” campaign. Northwell Health StrawberryFrog crafted a holiday spot for Northwell, with kids suggesting resolutions to grownups about how to live healthy lives. Papaya The mobile game company made an artful ad with new agency You’re the Goods showing adults swinging from a 165-foot crane. Nicolai Fulsig directed. Penny The German discount grocery chain’s much-anticipated holiday ad celebrates its FörderPenny funding for child and youth services. Shift Education VML Vancouver sent dodgeballs to gym teachers in Canada (who teach sex ed in schools) printed with common questions teens have about sex. A QR code linked through to Shift’s website, where the teachers can sign up for Shift’s Sexual Education Circuit program. Sonic Drive-In Paris Hilton and Nicole Richie have partnered with Sonic on a pair on new drinks. They brainstorm names for them in an amusing spot from 11:11 Media. Stockholm City Mission A bleak but powerful film from TBWA Stockholm and Newland director Maceo Frost aims to raise awareness of how children inherit poverty and vulnerability from their parents, trapped in a cycle that can persist for generations. The spot emphasizes the lasting impact of a gift to City Mission and families at risk this Christmas. Sun Valley A bubbly campaign for Sun Valley from Fortnight Collective encourages skiers to “Ski on the Sunny Side.” A 60-second spot, featuring gorgeous skiing footage, is set to an alternate version of the Carter Family’s “Keep on the Sunny Side,” as performed by Fortnight creative directors Matt Kubis and Jim Heekin. Tovala Jesse Tyler Ferguson stars in a campaign for Tovala, the smart oven and meal delivery service, where he pretends to be hard at work making dinner at the holidays—but is really just goofing around while Tovala does most of the work. Vimeo Uncommon Creative Studio designed a brand identity for Vimeo’s Reframe festival that featured higher-res imagery the closer you got to the event venue. Whitney Museum of American Art The museum launched a campaign from FCB New York called “Alvin Ailey and Me,” celebrating the legendary dancer and choreographer. The project invites artists, celebrities and the public to write letters to Ailey, sharing how his life and work impacted, inspired or changed them. Since the soft launch in September, hundreds of people have done so—including Vanessa Williams (below), Debbie Allen, Lorraine Toussaint, Shantell Martin, Kara Walker, Darren Walker and countless Ailey dancers. Those letters are being used in campaign materials to promote “Edges of Ailey,” a Whitney exhibition about Ailey’s work. Worldclass Baldwin& created a campaign for Worldclass, a new streetwear line launched by Brooks Bell and Sarah Beran, both survivors of late-stage colorectal cancer diagnosed in their 30s. Lavish ads feature a “fantASSy land” showing off the hoodies, T-shirts, socks, hats and bags. All profits will be donated to a nonprofit fund that benefits underinsured communities by paying for colonoscopy access, colonoscopy prep and helping patients get to their appointments. World of Tanks The online game unveiled a six-minute holiday film in which Jason Statham plays Santa’s most unlikely stunt double, filling in for him in an action movie—and taking things to an explosive new level. Agency Matter and Energy created the spot with production company 100% (formerly HALAL) and visual effects house Glassworks. YPF The Argentine energy company’s latest Adidas soccer ball comes with an instruction manual, because while it may seem like the simplest toy ever made, players like Lionel Messi and Rodrigo De Paul have shown that the possibilities of its use are vast and unimaginable. Mercado McCann created the campaign. See all our daily creativity roundups here. Read Ad Age’s Best of 2024 stories here

22 creative campaigns to know about today

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