11 creative campaigns to know about today

Among today’s highlights: Jon Hamm wants you to SkipTheDishes; Heineken wants you to put down your phone at concerts; and WWF wants you to spend at least 20 minutes a day in nature. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Chick-fil-A: Erika Wheless has the story of how the chicken chain is getting deeper into the entertainment business with a free kid-focused app that has original shows, podcasts, games and recipe videos. Dayforce: Rethink’s new campaign for the HR technology brand presents three characters—a chef, a factory worker and a wrestler—who are pulled away from the work they’re actually meant to do because of HR bureaucracy. “Do the work you’re meant to do,” says the cinematic 60-second spot. Heineken: The brewer follows up its “Boring Phone” campaign with a two-pronged effort from agency LePub about putting phones down and socializing more in person. First, the brand placed a hidden message at concerts—invisible to the eye but visible on smartphones—telling people to “Keep the moment in your memory, not on your phone.” (See the video below.) Heineken also launched “The Boring Mode,” an app that makes any smartphone boring—blocking other apps, notifications and even the camera for a set period of time. Ikea UK: Earlier this year, Ikea introduced Brännboll, a 20-piece line of furniture, storage solutions and accessories for gamers, rolling out globally. Now, the retailer has unveiled the unlikely face of the collection in the U.K.: a 76-year-old grandmother from Scotland named Cath Bowie, also known by her gaming nickname Grumpygran1948. The launch, designed to break the stereotype that gaming is only for young people, comes as new research shows there are at least 7 million regular gamers in the U.K. over age 55. Feed Films created the video below, with photography by Roddy Mackay. Kleenex: An emotional new spot follows a mother and son on the first day of school, where Kleenex certainly comes in handy. The ad features a cover of the Bob Marley classic “Three Little Birds.” FCB and Turner Duckworth worked on the campaign. Singapore Tourism Board: Singapore aims to reinforce its status as a culinary capital and food haven through song. “What Do I Eat First?” was written and composed by audio production house FVSE and performed by local artist Paddy Ong of indie pop band Club Mild. The campaign was created with BBH Singapore, Zenith Media and Digitas—three agencies within The Shophouse @ Publicis. SkipTheDishes: Jon Hamm stars in a comic 90-second spot directed by David Shane for SkipTheDishes, the Canadian delivery service. The effort, from agency Courage, evolves the brand from a food delivery service to a versatile convenience platform that helps you skip more of life’s daily inconveniences. The :90 will air in cinemas. There is also a :60 and two :30s. Stratos: The Norwegian candy brand unveiled a goofy ad from Anti and director Andreas J. Riiser in which a father and son communicate unusually, keeping their mouths free for eating chocolate. Taco Bell Canada: The fast food chain celebrates people’s love for its sauces with out-of-home ads showing stashes of sauce packets in bags, glove compartments, kitchen drawers and more. “We’ve always known people stock up on them, and who can blame them? Instead of keeping this unspoken truth under wraps, we’re ready to give it the spotlight it deserves,” Dana Falk, marketing analyst for Taco Bell Canada, said in a statement. Courage created the campaign. Tinder: Following a collaboration with Area NYC during New York Fashion Week about reproductive freedom, Tinder has partnered with internet culture brand Pizzaslime to create stickers to spark further conversations about the subject. Stickers include phrases such as “I brake for reproductive freedom” and “I ♥️ being really hot and supporting reproductive freedom.” The campaign launches Oct. 22. WWF: Uncommon crafted a U.K. campaign for WWF called “A Prescription for Nature,” positioning the natural world as a powerful ally in protecting one’s mental health. Research suggests spending just 20 minutes in nature each day is enough to make a positive impact on mental well-being. The campaign includes OOH ads and a film starring Dr. Sara Kayat prescribing nature to the nation. See all our daily creativity roundups here. See all of Ad Age’s 40 Under 40 honorees here

11 creative campaigns to know about today

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