11 creative campaigns to know about today

Among today’s creative highlights, Leo Burnett and McDonald’s U.K. create intentionally glitchy assets for a McRib campaign; Pizza Hut makes a pop-up restaurant for one customer at a time; and Werther’s Original finds a use for the tiny pockets on denim jeans. See today’s full creative roundup below. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Airbnb: Adrianne Pasquarelli speaks with Airbnb about how it’s marketing its new co-host feature, which is now rolling out in the U.S. The campaign features a 15-second spot created in the Claymation style that Airbnb has previously used. Beats by Dre: Kim Kardashian is back for another Beats campaign from Mirimar, this time for the redesigned Beats Pill speaker. The spot features “Saturday Night Live” comedian Ben Marshall following Kardashian around as her “Pill assistant,” curating soundtracks for her wherever she goes. Duolingo: The language learning brand is expanding its marketing into another fun area: web comics. The brand partnered with Webtoon to create a five-episode comic series starring Duo the Owl and other characters from the Duolingo universe. Hi-Chew: On our Marketer’s Brief podcast, Erika Wheless speaks with Joanne Hsu, senior brand market manager at Morinaga America Inc.—the U.S. subsidiary of the Japanese company that owns Hi-Chew—about the candy brand’s new mascot and more. Joan London: The U.K. office of creative agency Joan is tackling the issue of phone theft (which is on the rise in London) with a lighthearted awareness effort called The Unsnatchable. The creative features a series of crazy phone cases: The Original Spike Cover (cast in solid silver, with the anti-theft deterrent of spikes), The Residing Curse Cover, The Flaunt Your Gauntlet Cover and The Electric Eel Cover, each with “unique anti-snatch technology.” Krystal: The southern quick-service restaurant chain is reminding burger lovers that “It’s cool to be square,” a reference to its classic square-shaped sliders, in a nostalgic ad titled “Steamin’ Since 1932.” McDonald’s U.K.: The fast food chain and Leo Burnett London have been using intentional “mistakes” in its marketing, from glitchy app notifications to cryptic ads, to tease the return of the McRib sandwich. It kicked off with the push notification below, which was sent to McDonald’s U.K.’s 1.8 million app users. A broken email sent to McDonald’s CRM base followed, along with glitchy appearances of the McRib in ads across London. A custom track titled “McRib FM” was also “accidentally” played in McDonald’s restaurants every two hours and launched on Spotify on Oct. 3. The not-so-surprising reveal—that the sandwich is indeed coming back—took place this week. Pizza Hut: The restaurant chain is opening a pop-up location in New York designed to accommodate only one person, in honor of National Pizza Month. The Personal Pan Pizza Hut restaurant concept, developed by Mischief @ No Fixed Address, was inspired by the Personal Pan Pizza itself—a 6-inch pizza for one. The location will be open from Oct. 22-23. They’ll be taking reservations starting Thursday at noon ET. Rare Beauty: Selena Gomez stars in the first global brand campaign for her makeup line. A spot from Fred & Farid, narrated by the singer and actress, encourages people to love every side of themselves—and not strive for perfection. A-List & Creativity Awards Enter for a chance to be recognized as the best in advertising Submit your entry here Sphere: The Las Vegas Sphere, a coveted ad buy, will open a second venue in Abu Dhabi, the capital of the United Arab Emirates, Sphere Entertainment said Tuesday. Sphere Abu Dhabi is part of the city’s Tourism Strategy 2030 agenda. Werther’s Original: That weird little pocket on denim jeans actually has a use, according to Werther’s Original. It’s for carrying caramel candies. For National Caramel Month, Werther’s is releasing the Werther’s Original Pocket Denim—jeans that feature 30 tiny pockets, each designed to hold a single Werther’s Original caramel. As part of a sweepstakes, 200 fans will win a pair of limited-edition jeans. See all our daily creativity roundups here.

11 creative campaigns to know about today

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