11 creative campaigns to know about today

Among today’s creative highlights, Jennifer Aniston is overshadowed by SkinnyPop in a fun Oscars spot for the brand; Lauren Greenfield directs a powerful gun violence PSA for the Ad Council; and the Terry Fox Foundation recreates Fox’s famous 1980 Marathon of Hope with an urgent message for cancer research today. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here Ad Council Acclaimed documentarian Lauren Greenfield (“Like a Girl,” “Social Studies”) directed the longform PSA below, in which a group of school children begin debating the issue of gun violence for an audience of their parents. But it soon becomes clear it’s not actually a debate—that there’s really no such thing as “agree to disagree” on this issue. Gut Miami was the agency on the film. Ads for Rats Don’t be alarmed by the tiny billboards spotted all over New York City this week. They’re simply targeting rats, showing rodential uses of various products to this emerging consumer segment. Read more about this verminious campaign. DoorDash A new spot from Quality Meats titled “Choose How You Earn” focuses on the different ways DoorDash Dashers (those who deliver) can earn money—by time or per delivery, choosing the offers that are most convenient for them. This proves particularly useful for death metal rockers who play kids’ events. Durex The condom brand turned the tables on Ikea with its own middle-of-the-night “u up?” DM on Instragam. When Ikea replied in the morning, Durex had a zinger ready to go. Greenfield Natural Meat Co. Greenfield is offering a bounty to internet detectives who can crack the case of the 100,000 eggs stolen from the back of a trailer in Pennsylvania on Feb. 1. The reward? A year’s supply of bacon—because bacon and eggs belong together. As part of the “Bacon Bounty” campaign, Greenfield is inviting people to call a tip line at 1-877-4EGGTIP. The agency No Fixed Address Inc. led creative. Intuit Mailchimp The marketing automation and email marketing platform launched a new campaign, “Popup Like It’s Hot,” a play on the old Snoop Dogg track “Drop It Like It’s Hot,” to promote new new product enhancements and refreshed popup forms. The work was done by Mailchimp’s in-house creative agency, Wink Creative. Knorr The food brand whipped up ads showing disgusting fast-food delivery fails to suggest people try home cooking instead. MullenLowe U.S. and MullenLowe U.K. collaborated on the campaign. Samsonite The luggage brand is using recycled luggage waste to create noise-reducing panels in Indonesia to shield schools near Soekarno-Hatta Airport from aircraft noise. The “Scholar Panel” project, designed by Dentsu Indonesia, has transformed the learning environment of over 2,500 students and attracting government support, the agency said. SkinnyPop Jennifer Aniston appears in Erich & Kallman’s new spot for the Hershey Co. popcorn brand, but the product is the real star—as the actress cedes the limelight while trying to check into a hotel. The spot, which will air during Sunday’s Oscars telecast, was directed by Jake Szymanski. Aniston also posted a bloopers reel on her Instagram. View this post on Instagram A post shared by Jennifer Aniston (@jenniferaniston) Terry Fox Foundation and Research Institute Toronto agency Diamond and director Mark Zibert powerfully recreate Terry Fox’s famous 1980 Marathon of Hope, raising money for cancer research, in the two-minute spot below. Shot in one take, the film features an actor who is also a marathon runner and who uses a prosthesis on the same leg as Fox did. CGI was used to make him look more like Fox. The song is a new version of “Courage” by The Tragically Hip. While 93% of Canadians are familiar with Fox, only 63% are aware of the Terry Fox Foundation’s work. The new “Finish It” brand platform and campaign aims to bridge the gap. See all our daily creativity roundups here. Enter the free 2025 Young Creatives Contest here

11 creative campaigns to know about today

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