Among today’s creative highlights, we have an exclusive on WeatherTech’s Super Bowl teaser, along with notable campaigns from e.l.f. Cosmetics, KFC and Sprite.
17 creative campaigns to know about today
Hellmann’s (Super Bowl spot)
Billy Crystal and Meg Ryan reunite at Katz’s Delicatessen in New York, more than 35 years after their iconic ’80s movie “When Harry Met Sally...” VML created the spot. The extended 60-second version is below; we also have the :30, which will run in the game.
Foundation to Combat Antisemitism (Super Bowl teaser)
The group will return to the Super Bowl for the second consecutive year. A teaser released Wednesday stars Tom Brady and Snoop Dogg.
WeatherTech (Super Bowl teaser)
After taking last year off, the brand is back in the Super Bowl—and taking a more whimsical approach. A teaser released Wednesday features four seventy-something women out for a joy ride in a 1963 Lincoln Continental convertible. The spot, from Pinnacle Advertising and director Joseph Kahn, uses Steppenwolf’s “Born to Be Wild” as the soundtrack. While WeatherTech’s American-made story is well-known, it wants to stand out this year with “an unexpected and highly entertaining spot,” CEO David MacNeil said in a statement.
Banana Republic
“White Lotus” season 3 actor Nicholas Duvernay and model and entrepreneur Jasmine Tookes star in the Gap Inc. brand’s campaign for its Spring Classics 2025 collection. The photographer was Alex Nataf.
BK’
The Brazilian rapper BK’ worked with AKQA Coala.Lab on his new short film, “Diamonds, Tears, and Faces to Forget.” Shot in Harar, Ethiopia, the film complements BK’s new album of the same name and explores themes of letting go of what keeps you from moving forward, personal growth and the pursuit of progress.
British Columbia Securities Commission
Canadians lament how “f**ked” they are in this music video about AI investment scams, created by agency One23West. We have more about the campaign here.
e.l.f. Cosmetics
Meghan Trainor is a flight attendant giving beauty tips in the style of safety instructions in this colorful, witty spot from agency Shadow.
KFC Australia
The chicken chain has a new brand platform in Australia: “KFC FLG,” with the “FLG” being a shortened version of the brand’s old standby line, “Finger lickin’ good.” The chain said “KFC FLG” is “our invitation to Australia to go all in and celebrate life how it should be celebrated—face first, fork free and fully in the moment.” The work comes from Ogilvy Sydney.



Linktree
The social media landing page is spotlighting 89 Grammy-nominated musicians who use its platform, including Sabrina Carpenter, Teddy Swims and Lainey Wilson, with a Times Square billboard ahead of the Feb. 2 Grammy awards. The billboard, created in-house, will run from Jan. 29 through Feb. 2.

MAC Cosmetics
Martha Stewart, Julia Fox, Tiffany Pollard, Odell Beckham Jr. and Beabadoobee “strip down” to promote the nude shades of lipstick, eyeshadow and other products in MAC’s newly released “Nudes Collection.” Gillian Follett has more about the campaign here.

Nature’s Own
The bread brand has teamed up with Make-a-Wish and has committed to a $500,000 grant helping to make wishes come true. The campaign includes the stories of three wish kids who will appear on Nature’s Own packaging. The campaign comes from TRG.
Philosophy
Iconic holiday movie actress Lacey Chabert stars in a romance Hallmark-movie-like trailer campaign for the skincare brand, as she searches for “the one.” “It Was Always You” created by agency ABMC is about reminding people that the one they’ve been searching for was right in front of them all along in a true love tale with Philosophy’s hydrating cleanser.
Primark
Indie agency BeautifulBeast was selected to lead the Texas launch for Primark, the fashion retailer. A campaign introduces Primark to Texas and connects it to the local community.
Sprite
It’s one Minnesota NBA icon to another as retired Timberwolves star Kevin Garnett advises current phenom Anthony Edwards on how to maintain the spark that made him a star in a new social-media ad from Sprite and Johannes Leonardo.
Spruce
P&G’s pet-safe weed and grass killer is airing a regional Super Bowl spot in 19 markets across the South featuring an amusing take on Baha Men’s “Who Let the Dogs Out.” Raindrop was the creative agency.
VisitBritain
Agency Pablo and director Tom Hooper crafted an entertaining tourism film for Great Britain that seamlessly folds in classic scenes from movies and TV shows that were shot there. Read more here about this spot.
Wealthfront
The fintech company, focused on helping young people turn savings into long-term wealth, broke three ads from Arts & Letters Creative Co. that imagine if other activities—working out, growing tomatoes, getting your hair cut—worked as well as Wealthfront.
Contributing: E.J. Schultz and Jon Springer