Actress Keke Palmer partnered with Uber Eats to deliver a new horror short, “Don’t Run Out,” with $1 million worth of discount codes hidden in it.
The video sees a trio of friends who, on Halloween night, realize that they’re running low on candy. Palmer’s character explains how one family vanished on Halloween after the same thing happened to them, as she rushes to order more on Uber Eats. The friends all split up, each pursued by a masked figure in the shadows, later revealing itself at the end.
The spot was directed by Great Guns USA’s Dan Trachtenberg, known for helming such thrillers as “10 Cloverfield Lane” and “Prey.”
“I had so much fun crafting this creative campaign, filled with inspiration from other horror movies (see how many references you can spot!),” Trachtenberg said in a press release.