One of the first things you notice at Diko.co, the website of Austin, Texas, creative agency Diko, is the big, fat fly on the screen.
It might give you a bit of a shock at first—what the hell is that doing there? But then you move your cursor and you realize the fly is the cursor. Yes, this overgrown bug is your friend—your guide to a very different agency website experience.
There was a time when many agencies—Modernista, KesselsKramer, 86 the onions, Mother London, CP+B, etc.—used their websites to show off how different they were. Those days are largely gone, but Diko revives that spirit with admirable zaniness on its newly redesigned site, which features a dizzying array of micro-interactions—what the agency is calling “thought bombs”—to give clients and talent an idea of what the place is all about.