How TikTok and Gen Z are driving the new nostalgia in advertising

Publishing Partner:

Amp

Clairol partnered with Amazon Prime Video's popular show "Daisy Jones & The Six" to leverage the ’70s nostalgic appeal of the fictional Fleetwood Mac-inspired band. (Amazon Prime)

April 12, 2023 06:51 PM

Featured Stories

Agencies

Agency layoffs—how to know if you’re at risk and what to do next

Agencies

Ad Age asked talent experts what people should expect when agencies undergo layoffs, including what the legal process looks like and what roles might be most vulnerable.

By:

Lindsay Rittenhouse

Agency layoffs—how to know if you’re at risk and what to do next

Datacenter

How this year’s ad job losses might foreshadow a recession—visualizing prior downturns

Datacenter

By:

Bradley Johnson

How this year’s ad job losses might foreshadow a recession—visualizing prior downturns

Influencers & Creators

22 creator marketing experts share advice for emerging B2B talent

Influencers & Creators

By:

Brandon Doerrer

22 creator marketing experts share advice for emerging B2B talent

Influencers & Creators

Creators move to the center of upfront and NewFront pitches

Influencers & Creators