Agency Report is Advertising Age's annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. Agency Report 2012 appeared in Ad Age 's print edition (April 30, 2012) and in expanded form on AdAge.com. The online version includes Agency Family Trees, a database showing fast facts, executives, links and more content related to holdings of the world's 50 largest agency companies. Ad Age has published Agency Report every year since 1945.
AGENCY FAMILY TREES 2012
• Explore Ad Age 's interactive Agency Family Trees 2012
Quick access to agency profiles, data, articles and links. See what the agencies have to say about themselves.
ANALYSIS
• Annual Industry Overview
Not-So-Slow Recovery: Agency Growth Reaches Nearly 8% in 2011
Industry analysis by Bradley Johnson.
With 16.4% Growth, Digital is Adland's Star Performer
Industry analysis by Bradley Johnson.
U.S. Agency Employment, 2008-2012 (a PDF file)
Employment for advertising, marketing-services, media and public-relations agencies; and digital-media firms.
RANKINGS
Biggest agency companies, worldwide agencies and U.S. agencies. Largest agencies in CRM/direct marketing, digital and other disciplines.
• The Big Lists
World's 50 Largest Agency Companies
With links to Ad Age 's Agency Family Trees 2012 database.
Largest U.S. Agencies From All Disciplines (900-plus agencies)
Fast facts, top execs and links to agency websites.
World's 25 Largest Consolidated Agency Networks (a PDF file)
• Agencies By Specialty
Largest Advertising Agencies Worldwide and in the U.S.
Largest CRM/Direct-Marketing Networks Worldwide and in the U.S.
Largest Media Agencies Worldwide and in the U.S.
Largest Public-Relations Networks Worldwide and in the U.S.
Largest Digital Agency Networks Worldwide and in the U.S.
Largest U.S. Search-Marketing Agencies
Largest U.S. Promotion Agencies
Largest U.S. Event-Marketing Agencies
Largest U.S. Health-Care Agency Networks
• Multicultural Agencies
50 Largest U.S. Hispanic-American Agencies
15 Largest U.S. African-American Agencies
15 Largest U.S. Asian-American Agencies
METHODOLOGY, SUBSCRIPTIONS, MORE INFO
1998 to present.
Ad Age 's Agency Report Questionnaires are available here. If your agency missed the deadline for Agency Report 2012, fill out the questionnaire and email it to [email protected]. We'll add you to our database. Questionnaires for the spring 2013 report will be available here in January 2013.
To order single copies of the April 30, 2012, print edition (Ad Age 's The Agency Issue, including Agency Report 2012 and the Agency Family Trees pullout poster), email [email protected]
AdAge.com's DataCenter features premium content, including profiles of top advertisers, media, agencies and more. Contact customer service regarding print, digital or DataCenter subscriptions or to purchase additional copies. More questions? We can be reached at [email protected]
INDUSTRY CONTACT LIST
Ad Age 's exclusive 2012 agency executive contact list is available for purchase. Ad Age DataCenter subscribers qualify for a discount. The list includes names, titles and contact information for more than 3,000 agency executives from the nation's 900-plus largest advertising, media and marketing-services agencies.
