| 2 WPP Group |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $10,819.6 | $9,739.8 | 11.1 |
| U.S | $4,195.9 | $3,818.8 | 9.9 |
| Non-U.S. | $6,623.7 | $5,921.0 | 11.9 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 79,352 | 76,532 | 3.7 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 2,000 | 2,000 | 0.0 |
Notes: WPP Group is the world's No. 2 ad industry holding company, generating slightly less than half of revenue from advertising/media and the rest from a broad mix of marketing services. The London-based company at year-end 2006 employed 79,352 people, up 3.7% from a year earlier. WPP boasted solid results in 2006, with revenue in dollars rising 11.1% and organic revenue, which factors out currency changes and acquisitions/divestitures, increasing 5.4%.
Click here for extended analysis of WPP.
Top executive: Martin Sorrell, grp chief exec
Headquarters: WPP Group/27 Farm St., London, W1J 5RJ/Phone: 44-207-408-2204/Fax: 44-207-493-6819/URL: www.wpp.com
Major global agency networks profiled within WPP:
Grey Worldwide
JWT
Ogilvy & Mather Worldwide
Y&R
An asterisk (*) indicates figures are Ad Age estimates.
| Traditional agencies |
| Alliance |
| Agency totals |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 3 | 3 | 0.0 |
| U.S. | 2 | 2 | 0.0 |
| Non-U.S. | 1 | 1 | 0.0 |
Notes: Alliance is an entertainment marketing agency with offices in New York, Los Angeles and London.
Top executive: Jarrod Moses, pres & CEO
Headquarters: Alliance / 211 E. 48th St., New York, N.Y. 10017 / Phone: (212) 546-1800 / Fax: (212) 546-1820 / URL: www.alianco.com
| BatesAsia* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $60.0 | $60.0 | 0.0 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 1,500 | 1,384 | 8.4 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 16 | 37 | -56.8 |
Notes: BatesAsia is a specialist regional network within WPP. BatesAsia in December 2006 agreed to acquire 74% of Sercon India, a New Delhi-based event management services company. Sercon's revenues for the year ended March 31, 2006 were about $1.4 million.The network in May 2006 acquired 75% of Beyond Communications Hong Kong, an independent marketing communications consultancy with revenue of about $570,000 and employing 11. In first quarter 2007, WPP bought the 26% of Enterprise Nexus Communications it didn't already own from Interpublic, which had sold WPP 40% of that Indian agency in September 2005. BatesAsia merged it into its network as Bates Enterprise. That 74% represented a 40% stake by Interpublic's
Lowe Worldwide and 34% by Mohammad Khan, now executive chairman of Bates Enterprise. The Enterprise acquisitions gave BatesAsia offices in Mumbai, Delhi, Calcutta and Bangalore. BatesAsia continues to include in its network the Asia-Pacific portion of 141 Worldwide. 141 was renamed OgilvyAction in January 2007. WPP Group relaunched BatesAsia in early 2004, basing the operation in Hong Kong, as WPP closed much of the rest of the Bates network. WPP bought Bates' parent Cordiant Communications Group in August 2003.
Top executive: Jeffrey Yu, pres-Asia Pacific
Headquarters: BatesAsia / 77 Leighton Rd., Leighton Center 1401-3, Hong Kong / Phone: 852-2103-6261 / Fax: 852-2527-4086 / URL: www.batesasia.com
| Batey Ads* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $21.5 | $21.5 | 0.0 |
Notes: Batey Ads, which has gone through a number of affiliation changes the past two years, faces a difficult immediate future because of the loss this month of Singapore Airlines, its biggest account and first client. Batey Ads, 50.1% owned by WPP, in 2006 was realigned as an independent agency within the JWT network. It had been the Asian outpost for Red Cell network since 2004, but in late 2005 WPP dissolved that network. Batey Ads includes a network of largely majority- owned agencies in Singapore, Hong Kong, Taipei, Kuala Lumpur, Bangkok, and four in China (Shanghai, Hangzhou, Beijing, Guangzhou). Batey's Australian operations were merged into the Campaign Palace in 2004. Batey also comprises Brandcoms Specialist Businesses: Carlyle Brand Consultants in Singapore, MDK (PR) in Singapore and Malaysia, and Batey Retail (retail advertising and communications) in Malaysia. Batey Group was founded in 1972 by Ian Batey. Perhaps the ultimate credit to Batey Ads' creative for Singapore Airlines is that
TBWA, winner of the account, at least initially plans to retain Batey's signature creative, the Singapore Girl.
Top executive: Alan Fairnington, CEO
Headquarters: Batey Ads / 33 Ann Siang Rd., Singapore, 069713 / Phone: 65-6532-2288 / Fax: 65-6227-2736 / URL: www.bateyredcell.com
| Berlin Cameron United* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $20.9 | $20.0 | 4.5 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 83 | 55 | 50.9 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 1 | 1 | 0.0 |
Notes: Berlin Cameron United, New York, is one of a group of eight agencies under WPP called United, short for Voluntarily United Group of Creative Agencies. The agency in 2006 and so far in 2007 has rebounded from heavy account losses sustained in 2005 by winning Heineken lager and Premium Light, Vitamin Water, Safeway, Ask.com, Hennessy and the relaunch in Europe and the introduction in Asia of the Cinquecento-Fiat 500. The wins followed losses in mid-October 2005 of Coke Classic in North America and, in the following week, the loss of the corporate-image piece of Samsung's $400 million worldwide account. Those losses forced the agency to lay off about 40, leaving a workforce of 55 at the time.
Top executive: Bill Grogan, pres
Headquarters: Berlin Cameron United / 100 Ave. of the Americas, New York, N.Y. 10013 / Phone: (212) 824-2000 / Fax: (212) 268-8454 / URL: www.bc-p.com
| BrandBuzz |
| Agency totals |
| Employees | 2006 | 2005 | % chg |
| U.S. | 60 | 53 | 13.2 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 1 | 1 | 0.0 |
Notes: BrandBuzz is a full-service agency and views itself as an alternative to
Y&R's traditional menu, having its own media, planning and creative departments. Outside vendors handled TV production. Michael Reese became president of BrandBuzz in February 2006 at the same time BrandBuzz's CEO Rick Eiserman left to run the Y&R Irvine, Calif., office. Mr. Reese had been general manager. Also Kara O'Neill moved into his former post from integrated marketing director. BrandBuzz, spun out of Y&R in 2004, was founded in 1999. It remained owned by WPP.
Top executive: Mike Reese, pres
Headquarters: BrandBuzz / 285 Madison Ave., 22nd Fl., New York, N.Y. 06897 / Phone: (212) 210-3879 / Fax: (212) 880-7581 / URL: www.brandbuzz.com
| Bravo Group* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $38.5 | $35.0 | 10.0 |
Notes: Bravo Group is a Hispanic agency with headquarters in New York and offices in San Francisco, Chicago, Miami and Irvine, Calif. Part of WPP's
Young & Rubicam Brands, Bravo was founded in 1980 and offers services including research and strategic planning, advertising, interactive/digital, direct, promotional and event marketing, media planning/buying, branded entertainment and PR. In July 2006, Y&R veteran Eddie Gonzalez took the chairman-CEO post at Bravo; he replaced Gary Bassell, who had held the Bravo position for two years. (Mr. Bassell in March 2007 joined MDC-backed Zyman Group as managing principal and co-lead of Zyman's multicultural practice, based in Miami.) Bravo in April 2007 named Tony Sarroca chief creative officer; he formerly was partner and chief creative officer at Prolam Young & Rubicam, Santiago, Chile. Bravo and a WPP media sibling, Mediaedge:cia, in October 2006 launched a Hispanic media shop called
MEC Bravo, headed by Gonzalo Del Fa, managing director, and former MEC managing director in Argentina. Bravo's media planning and buying operations were combined with MEC at MEC Bravo. Specifically, MEC contributed five staffers to MEC Bravo, and about 20 Bravo media personnel moved from Bravo to MEC offices in New York and Miami. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Eddie Gonzalez, chmn & CEO
Headquarters: Bravo Group / 285 Madison Avenue, New York, N.Y. 10017 / Phone: (212) 780-5800 / Fax: (212) 780-0974 / URL: www.thinkbravo.com
| Brouillard Communications* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $13.6 | $13.1 | 3.8 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 56 | 56 | 0.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 2 | 2 | 0.0 |
| U.S. | 1 | 1 | 0.0 |
| Non-U.S. | 1 | 1 | 0.0 |
Notes: Brouillard is a full-service communications agency offering advertising, PRs, design and direct marketing. Founded in 1968 in New York, the agency also has offices in Houston, Dallas and London. Dai Tran in November 2006 joined Brouillard as interactive creative director, reporting to Jamie Ambler, exec creative director. He previously worked at
R/GA.
Top executive: William C. Lyddan Jr., pres & CEO
Headquarters: Brouillard Communications / 466 Lexington Ave., New York, N.Y. 10017 / Phone: (212) 210-8300 / Fax: (212) 210-8511 / URL: www.brouillard.com
| Campaign Palace* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $11.6 | $11.1 | 4.5 |
Notes: Campaign Palace, founded in Melbourne in 1970, was acquired in WPP's buyout of Cordiant Communications Corp. and is part of Y&R in Australia. The agency moved into Y&R in late 2005 following the disassembling of WPP's Red Cell network, of which it was a part. The agency's CEO Mark Mackay is now chief executive of George Patterson Young & Rubicam in Australia, but remains on the Campaign Palace board. Steve Doherty was recently named managing director in the Melbourne office. Paul Fishlock is chairman/executive creative director at Campaign Palace.
Top executive: Paul Fishlock, chmn & exec creative dir
Headquarters: Campaign Palace / 150 William St., Level 6, Woolloomooloo, Sydney, Australia NSW 2000 / Phone: 61-2-9368-5000 / Fax: 61-2-9357-3231 / URL: www.tcpredcell.com
| Clemmow Hornby Inge |
| Agency totals |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 1 | 1 | 0.0 |
Notes: WPP in April 2007 bought 49.9% of Clemmow Hornby Inge, a London-based ad agency with 151 employees. WPP said Clemmow Hornby would continue to operate independently. The agency reported revenue of $33.7 million for the year ended June 30, 2006. Clemmow Hornby did advertising and also operated a direct and digital shop, Hall Moore CHI. Clemmow Hornby was founded in 2001 by Simon Clemmow, Johnny Hornby and Charles Inge. Clients on the roster when WPP bought its stake included Argos, British Gas, Britvic, Carphone Warehouse, COI, Friends of the Earth, Premier Foods, Prince's Trust, RBS, The Telegraph Group, Toyota and Toyota's Lexus.
Top executive: Simon Clemmow, co-founder
Headquarters: Clemmow Hornby Inge / 7 Rathbone St., London, W1T 1LY / Phone: 44 0 20 7462 8500 / Fax: 44 0 20 7462 8501 / URL: chiadvertising.com
| Cole & Weber United* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $13.6 | $13.0 | 4.6 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 76 | NA | NA |
| Offices | 2006 | 2005 | % chg |
| U.S. | 1 | 0 | NA |
Notes: Cole & Weber United, founded in 1931, was a member of the Red Cell network until joining up with eight other agencies in October 2005 under the United moniker, short for Voluntarily United Group of Creative Agencies. Co-pres Brad Harrington left in March 2007 to become pres of
Cutwater, a new Omnicom agency in San Francisco.
Top executive: Michael Doherty, pres
Headquarters: Cole & Weber United / 221 Yale Ave N., ste 600, Seattle, Wash. 98109 / Phone: 206-447-9595 / Fax: 206-233-0178 / URL: www.cwunited.com
| Diamond Ogilvy* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $44.6 | $42.9 | 4.0 |
Notes: Diamond Ogilvy became the new name for Diamond Ad in 2006 when Ogilvy linked the shop with O&M Advertising,
OgilvyOne, Ogilvy PR and Ogilvy Healthworld in South Korea, the latter four units operated as independent units under the umbrella group, Diamond Ogilvy Group. The Group agencies share HR, IT and other back-office functions. Miles Young, O&M Asia Pacific chairman, also serves as chairman of Diamond Ogilvy Group. Diamond Ad was acquired by WPP Group in its buyout in mid-2003 of Cordiant Communications Group which had purchased 80% of Diamond in 1999. The agency's primary activity has been the Hyundai account that Bates Worldwide lost in 2002. Diamond Ad, founded in 1983, separated from the Hyundai Group in 2000 to become an independent agency. In April 2005, Hyundai announced its automotive group will form its own advertising unit. Diamond, based in Seoul, has branch offices in Pusan (Korea), Los Angeles, Frankfurt and Beijing.
Top executive: Young Hee Lee, pres & CEO
Headquarters: Diamond Ogilvy / Korea Chemical Bldg., 27-8 Chamwon-Dong, Seocho-ku, Seoul, South Korea, 137-030 / Phone: 82-2-513-1114 / Fax: 82-2-3672-0018 / URL: www.diamond.co.kr
| Food Group |
| Agency totals |
| Employees | 2006 | 2005 | % chg |
| U.S. | 52 | 52 | 0.0 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 4 | 4 | 0.0 |
Notes: The Food Group is an ad agency specializing in food and beverage marketing. The agency became part of WPP in 1998. Founded in Tampa in 1969, the agency has other offices in New York, Chicago and Los Angeles.
Top executive: Robert Hager, chmn
Headquarters: Food Group / 14497 N. Dale Mabry Hwy, Ste. 220, Tampa, Fla. 33558 / Phone: (813) 933-0683 / Fax: (813) 932-1232 / URL: www.thefoodgroup.com
| FullSix |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $78.4 | $68.1 | 15.0 |
| U.S. | $1.4 | $1.4 | 0.1 |
| Non-U.S. | $77.0 | $66.8 | 15.3 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 495 | 499 | -0.8 |
| U.S. | 10 | 9 | 11.1 |
| Non-U.S. | 485 | 490 | -1.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 9 | 9 | 0.0 |
| U.S. | 1 | 1 | 0.0 |
| Non-U.S. | 8 | 8 | 0.0 |
Notes: FullSix, a marketing services company traded on the Milan Stock Exchange, specializes in interactive and relationship marketing. FullSix in mid-2006 acquired a majority of Milan-based Sems (www.sems.it), a search engine marketing agency with net income of about $1 million. FullSix was expected to conclude its acquisition of 75% of GKK DialogGroup GmbH in February 2007. FullSix began in 1988 as Inferentia, Milan, and in 1999 BluGroup Holding, a company controlled by Marco Benatti, FullSix chairman, became a shareholder. The agency subsequently bought GreyInteractive France/FullSix in 2001 and acquired that same year DNM to create Inferentia DNM Group. In 2005, the agency dropped the Inferentia reference in favor of just FullSix. WPP in the meantime had become a minority shareholder. FullSix has offices in Lisbon, London, Madrid, New York, Paris, Shanghai and Milan, its headquarters. Mr. Benatti controls 49.4% of the stock. WPP holds 20% interest, which is a bone of contention for Mr. Benatti. A libel suit in a London court between Mr. Benatti and Martin Sorrell, WPP's chief executive, was dropped by Mr. Sorrell this March. He had sought damages and an injunction to stop the publishing on blogs of defamatory allegations against him. He accused Mr. Benatti and Marco Tinelli (FullSix CEO) of backing these actions. Their acrimony is likely to continue in court next year to settle WPP's claim of breach of contract against Mr. Benatti and Mr. Menatti's claim of unfair dismissal against Mr. Sorrell. Mr. Benatti was fired as WPP's Italian manager in January 2006 when WPP said he failed to report a direct stake in MediaClub, a company acquired by WPP, and that he funneled WPP clients to FullSix in which he then held a minority stake. Mr. Benatti said after the trial's conclusion this spring that WPP shouldn't own 20% of a company its chief executive has a "hostile behavior toward."
Top executive: Marco Benatti/Marco Tinelli, chmn/CEO
Headquarters: FullSix (PARENT) / Corso Vercelli, 40, Milan, 20145 / Phone: 39 02 303241 / Fax: 39 02 30324556 / URL: www.fullsix.com
| G2R |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $68.5 | $62.0 | 10.5 |
Notes: G2R was launched in September 2004 as the publicly-traded holding company for LG Ad and
Wunderman Korea. G2R is 28% owned by WPP. LG Ad entered the WPP Group in 2003 as a minority-owned affiliate when WPP acquired Cordiant Communications Group, whose LG investment WPP inherited. The formation of the holding company is intended to facilitate the acquisition of additional advertising and marketing services operations, allowing the company to attract diverse clients. A catalyst to the formation of the holding company was LG Ad's reliance on business from LG group companies. The holding company operates a U.S. shop in Englewood Cliffs, N.J., called LG Ad America. G2R has been on the acquisition trail since 2005, acquiring onNoff, a Korean media agency, in 2005 and BugsCom Ad and TAMS, two Korean-based transit advertising companies. LG Ad itself was founded in 1959 to advertise products for Lucky Chemicals and Gold Star Electronics (currently LG Chemicals and LG Electronics). The agency became independent of LG in 1978 as Hee Sung Industrial Co., and was renamed LG Ad in 1984. The agency, though heavily tied to LG, has broadened its client base to include Daewoo, Korean Air, Computer Associates and Mercedes-Benz' Korean operations, Jangin furniture, Nike Korea and Calvin Klein Korea. LG has offices in Tokyo, Beijing, Shanghai, New York, Dubai, Panama City, Mexico City, Sao Paulo. Ad Age estimated G2R revenue based on its reported billings of $721 million in 2006 vs. $655 million in 2005.
Top executive: Chong S. Lee, CEO
Headquarters: G2R (PARENT) / 15F LG Mapo Towers, 275 Gongdeok 2-dong, Mapo-gu, Seoul, 121-721 / Phone: 82-2-705-2600 / Fax: 82-2-705-2800 / URL: www.g2rgroup.com
| Grey Worldwide* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $555.0 | $526.1 | 5.5 |
| U.S. | $235.7 | $223.8 | 5.3 |
| Non-U.S. | $319.3 | $302.3 | 5.6 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 116 | NA | NA |
Notes: Grey Worldwide, the key component of Grey Global Group, remains an autonomous network under WPP, which bought the parent in March 2005. Grey Worldwide is the lead unit in Grey Global Group, which also includes
G2, WingLatino Group, Alliance, Grey Heathcare Group and GCI, among others. WPP reported in 2006 that the consolidated offices of Grey recorded $235 million in net new billings, gaining among others Morgan Stanley in the U.K. ($88 million billings) and Hasbro Games in the U.S. ($55 million). Grey/
CommonHealth lost GlaxoSmithKline in the U.S. ($100 million), $80 million in Procter & Gamble business in the U.S. and Panasonic in the U.S. ($60 million). Grey's longtime head, Ed Meyer--chairman, president and CEO of Grey Global Group--retired in January 2007 and was succeeded by Jim Heekin. Mr. Meyer joined Grey in 1956 at the age of 29 and went to work on its newly won client, Procter & Gamble, which became Grey's largest account. Mr. Heekin had became chairman-CEO of Grey Worldwide in late summer 2005, succeeding Ed Meyer. Mr. Heekin, who came to Grey from CEO at
Euro RSCG Worldwide, led a restructuring of Grey in January 2006, that included structuring the New York office as the hub of the global agency network, and disassembling New York's "village system" structure of autonomous units, each led by an account manager, creative and strategic planner who were responsible for each unit's profit and loss, new business initiatives and accounts. The structure had been put in place by Steve Blamer, former CEO North America. Mr. Heekin noted that the village concept at the New York office was more like "eight or nine little companies, each operating individually, rather than an entire agency, with a full-service offering." Under the village system, the agency was precluded from participating in bigger budget reviews because each "village" generally conducted its own new-business pitches. Among other management changes covering the past year, Neil Kreisberg, group exec VP, exec managing director of Grey Global, retired in January 2007 after a 40-year career at Grey. He covered Grey's biggest client, P&G, a responsibility taken over by Tamara Ingram, CEO of Grey U.K. Steve Lin became president-CEO for Greater China for Grey Global, based in Shanghai, succeeding Dennis Wong, who departed. Mr. Lin moved to Grey from chairman at JWT Taiwan. Chris Rich became chief growth officer in February 2006, moving up from exec VP, account management at Grey, and Scott Hollingsworth in March 2006 became Grey executive VP-regional director for Latin America, a vacant post, moving there from FCB which eliminated his position in a reorganization in November 2005. He had been regional chief executive for FCB's European and Middle East regions. Grey Global Group in July 2006 put its worldwide marketing services operations under the G2 brand, placing the unit under Joe Celia, global chairman & CEO. Grey has maintained a longstanding relationship with many clients. According to Grey Global Group's website as of April 2007, clients that have been part of the Grey Global roster at least 10 years are Cendant Corp. (renamed Avis Budget Group) gained in 1993, ConAgra (1991), Darden Restaurants/Olive Garden (1984), Diageo (1979), Forest Laboratories (1992), GlaxoSmithKline (1955), Hasbro (1972), International Dairy Queen (1997), Johnson & Johnson's Janssen Pharmaceutica (1993), JP Morgan Chase (1990), Eli Lilly (1997), Merck (1991), Nokia (1986), Novartis (1985), Pharmacia (now part of Pfizer) since 1989, P&G (1956), Warner Bros. (1977) and Wyeth (1995). Grey's 2005 estimated revenue was adjusted by Ad Age.
Top executive: Jim Heekin, chmn & CEO-Grey Global grp
Headquarters: Grey Worldwide / 777 Third Ave., New York, N.Y. 10017 / Phone: (212) 546-2000 / Fax: (212) 546-1538 / URL: www.grey.com
| JWT C.E.T.* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $14.4 | $14.0 | 2.9 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 4 | NA | NA |
Notes: JWT C.E.T., an integrated communications agency specializing in brand marketing and strategic positioning for companies in the technology sector, is renamed from JWT Technology. The C.E.T. initials stand for Communications, Entertainment and Technology. JWT C.E.T. is the successor agency of DWP/Bates Technology and J. Walter Thompson Communications Group. DWP/Bates became part of JWT in WPP Group's acquisition of Cordiant Communications Group in August 2003. CCG was DWP/Bates' former parent. The Atlanta shop grew out of Bates' acquisition in 2000 of Donino, White & Partners in Atlanta. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Ridge White, chmn & CEO
Headquarters: JWT C.E.T. / One Ravinia Dr., Atlanta, Ga. 30346 / Phone: (770) 668-5700 / Fax: (770) 668-5707 / URL: www.jwttech.com
| JWT Employment Communications* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $36.6 | $35.0 | 4.6 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 26 | NA | NA |
| U.S. | 22 | NA | NA |
| Non-U.S. | 4 | NA | NA |
Notes: JWT Employment Communications, which changed its name from JWT Specialized Communications in late 2006, is a global employment advertising, communications and consulting firm and a subsidiary of JWT under WPP. The company has 22 U.S. offices and four overseas shops as well as global affiliate partners in a number of countries. Rob Quish became CEO of the agency at the beginning of 2007, replacing Tim Gibbons, a 45-year veteran in the business. Mr. Gibbons had been president & CEO.
Top executive: Rob Quish, CEO
Headquarters: JWT Employment Communications / 5200 W. Century Blvd., Ste. 310, Los Angeles, Calif. 90045 / Phone: (310) 665-8700 / Fax: (310) 641-3239 / URL: www.jwtec.com
| JWT* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $1,286.5 | $1,245.0 | 3.3 |
| U.S. | $445.4 | $425.0 | 4.8 |
| Non-U.S. | $841.1 | $820.0 | 2.6 |
Notes: The JWT agency brand includes the U.S. agency brand and global network of the same name, and 51% interest in TMI/JWT, the Middle East network. The agency rebranded itself from J. Walter Thompson Co. in January 2005, replacing a name it had carried since James Walter Thompson founded it in 1878. JWT added to its network last March by acquiring 65% of Sapphire Bright in China, a company that owns Always Promotional Network. JWT also entered into a joint venture with Altai Communication, Kabul, in 2006, becoming the first Western agency to enter Afghanistan. At year's end, JWT merged its Dutch operating company PPGH/JWT Groep BV with independent agency Ubachs Wisbrun, and retained a 60% stake in the combined operation. Founded in 1996, Ubachs Wisbrun reported $11.8 million in revenue for the full year ended December 2005. JWT recorded $279 million in net new billings worldwide in 2006, according to parent WPP, paced by its global win of Kimberly-Clark globally from sibling Ogilvy & Mather, an account billing $200 million; JWT, however, lost Reckitt Benckiser globally ($300 million). Among management changes, JWT worldwide president Michael Maedel relocated in October from London to Singapore to stimulate growth in Asian operations, the agency's fastest growing region. Mr. Maedel, who oversaw Europe, turned that responsibility over to Toby Hoare, executive chairman for JWT U.K., in January 2007. About the same time, JWT hired Guy Murphy as global planning director. Mr. Murphy was most recently deputy chairman of
Bartle Bogle Hegarty, London. Global planning was previously under the purview of David Lamb, now executive director-marketing at Diamond Trading Co., a JWT client. Colleen DeCourcy became chief experience officer in May 2006 with the directive to work with New York's seven executive creative directors to develop more integrated, multiplatform storytelling opportunities. She is under Ty Montague, co-president and chief creative officer. Ms. DeCourcy was chief creative officer at Organic. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Bob Jeffrey, CEO-JWT ww
Headquarters: JWT / 466 Lexington Ave., New York, N.Y. 10017 / Phone: (212) 210-7000 / Fax: (212) 210-7770 / URL: www.jwt.com
| Kang & Lee* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $11.6 | $10.1 | 14.9 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 69 | 65 | 6.2 |
| U.S. | 65 | 65 | 0.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 3 | 2 | 50.0 |
| U.S. | 2 | 2 | 0.0 |
| Non-U.S. | 1 | NA | NA |
Notes: Kang & Lee focuses on Asian-American advertising. Founded as AMKO Advertising in 1985 by Eliot Kang, the agency changed its name to Kang & Lee in 1994. It was acquired by Young & Rubicam in 1998 and subsequently by WPP in its purchase of Y&R in 2001. It is a part of the Bravo collection of multicultural agencies within Young & Rubicam. The agency has offices in New York and Pasadena, Calif.
Top executive: Cynthia Park, mg dir
Headquarters: Kang & Lee / 285 Madison Ave., New York, N.Y. 10017 / Phone: (212) 375-8111 / Fax: (212) 375-8280 / URL: www.kanglee.com
Notes: LG Ad America, the U.S. office of LG Ads, was founded in 1996.
Headquarters: LG Ad America / 920 Sylvan Ave., Englewood Cliffs, N.J. 07632 / Phone: (201) 816-3090 / Fax: (201) 816-3094 / URL:
| Malone Advertising* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $22.0 | $20.0 | 10.0 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 221 | 200 | 10.5 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 5 | 5 | 0.0 |
Notes: Malone Advertising is a retail and customer marketing specialist agency founded in 1943. The agency became part of JWT in August 2005 and operates as a division, servicing JWT's multinational clients in its field offices across North America. Besides full-service offices in Akron and Rogers, Ark., field locations are in Minneapolis, Newport Beach, Calif., and near Toronto. Malone opened its Rogers office in mid-2003 where it handles work for clients that are vendors for Wal-Mart Stores, located in nearby Bentonville.
Top executive: Fred Bidwell, pres & CEO
Headquarters: Malone Advertising / 388 S. Main St., Akron, Ohio 44311 / Phone: (330) 376-6148 / Fax: (330) 253-1218 / URL: www.malonead.com
| Memac Ogilvy & Mather Holding |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $33.0 | $19.8 | 66.7 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 331 | 280 | 18.2 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 11 | 10 | 10.0 |
Notes: Memac Ogilvy & Mather Holding (Middle East Marketing & Communications) is a 10-agency network in the Middle East and North Africa 40% owned by O&M. Ogilvy purchased 20% in 1998 and followed up with another 20% in 2002. MEMAC has offices in Casablanca, Tunis, Cairo, Beirut, Amman, Jeddah, Riyadh, Safat (Kuwait) and Dubai. MEMAC Ogilvy's CEO Edmond Moutran started MEMAC in 1984 in Bahrain with Sheikh Mohammed Bin Abdulla Al Khalifa.
Top executive: Edmond Moutran, chmn & CEO
Headquarters: Memac Ogilvy & Mather Holding / Rizkallah & Boutros Center, Futuroscope Rouadabout, Sin EL Fil, Beirut, Lebanon / Phone: 961-1-486066 / Fax: 971-4-305-0255 / URL:
| MosaicaMD |
| Agency totals |
| Employees | 2006 | 2005 | % chg |
| U.S. | 10 | 10 | 0.0 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 1 | 1 | 0.0 |
Notes: MosaicaMD gained the MD in mid-2005 when WPP merged, Mendoza Dillon Asociados into Mosaica. Both are part of Bravo Group holdings that also include Bravo, the agency, and Kang & Lee.
Top executive: Nilda Velez, VP & gm
Headquarters: MosaicaMD / 285 Madison Ave., New York, N.Y. 10017 / Phone: (212) 780-5900 / Fax: (212) 780-5959 / URL: www.mosaicamd.com
| Ogilvy & Mather Worldwide* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $770.0 | $744.0 | 3.5 |
| U.S. | $290.0 | $278.0 | 4.3 |
| Non-U.S. | $480.0 | $466.0 | 3.0 |
Notes: Ogilvy & Mather Worldwide includes the Ogilvy & Mather U.S. brand and the agency's multinational network, including 40%-owned Memac Ogilvy, its Middle East network. The agency went full-throttle into China in 2006, acquiring in December a 49% interest in Beijing's Raynet Advertising Co. ("Raynet"), an ad agency founded in 2001 with offices in Beijing, Shenyang and Changchun. Raynet, which employs 131 people, had revenue of $4.5 million for the year ended December 2005. In October, Ogilvy agreed to acquire 70% of Beijing Century Harmony Advertising Co., a Beijing-based internet agency employing 93. The agency, which also has a Shanghai office, had revenue of $1.7 million. A month earlier, Ogilvy agreed to acquire Black Arc Advertising based in China's southern city of Shezhen. Black Arc Ogilvy is a specialist in real estate-related advertising and promotions. This March, Ogilvy Pakistan was established when the agency bought the ad business of its 20-year affiliate, Interflow Communications. Also in March 2007,
Neo@Ogilvy, Ogilvy's global digital and direct media company launched in 2006, acquired Global Strategies International (
GSI), a 3-year-old search marketing consultancy based in both Connecticut and Oregon. GSI has expertise in search optimization and in using search as a marketing channel. The acquisition brought Neo@Ogilvy's global reach to 24 offices in 21 countries. Ogilvy added to its worldwide business net new billings of $336 million in 2006, according to parent WPP. Key drivers were wins: South African Tourism globally at $93 million; Easyjet in Europe, $93 million; Quiznos in the U.S., $80 million; Unilever in Europe, $60 million, and Chiquita in Europe, $60 million. The agency lost Kimberly-Clark globally to sibling JWT, valued at $200 million, and Miller Lite in the U.S. at $88 million. In management changes, Doug Scott was hired in July 2006 as executive director-branded content and entertainment and charged with bringing together Ogilvy's multiple disciplines to develop and executive nontraditional ideas across media. Mr. Scott previously headed up branded entertainment at Bragman Nyman Cafarelli, an Interpublic agency. Jean-Philippe Maheu, a former CEO at
Razorfish, was named chief digital officer, Ogilvy North America, with the directive to lead digital innovation, manage change and work with clients in digital. He works closely with Neo@Ogilvy and Digital Innovation Group (launched in 2004) that recently introduced the website, innovation.ogilvy.com to inform clients about digital trends. In the U.S., Ogilvy concluded a restructuring that began in 2005 that combined its advertising, PR, direct marketing, healthcare and sales promotion agencies into a single reporting structure and P&L statement. The restructuring is designed to accommodate clients needs for multiple solutions, including nontraditional media and digital, in their marketing efforts. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Shelly Lazarus, CEO & chmn-Ogilvy ww
Headquarters: Ogilvy & Mather Worldwide / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) 237-5123 / URL: www.ogilvy.com
| SicolaMartin* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $9.0 | $8.6 | 4.7 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 54 | 48 | 12.5 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 2 | 2 | 0.0 |
Notes: SicolaMartin, based in Austin, Texas, and with an office in San Francisco, is a technology and advertising agency. SicolaMartin was purchased in April 2001 by WPP's Young & Rubicam and is part of Young & Rubicam Brands. The agency was founded in 1985 by Tom Sicola and Steve Martin. Mr. Martin in April 2007 assumed the title of president from Mr. Sicola, who remained CEO.
Top executive: Tom Sicola/Steve Martin, CEO/pres
Headquarters: SicolaMartin / 701 Brazos St., Ste. 1100, Austin, Texas 78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: www.sicolamartin.com
| Tapsa |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| U.S. | $42 | NA | NA |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 202 | NA | NA |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 3 | NA | NA |
Notes: Tapsa, a Spanish marketing-communications services group, was acquired by WPP on April 18, 2007. Tapsa was based in Madrid with offices in Barcelona and Seville. WPP also bought Tapsa's siblings: Contacto Total, a direct, promotion and relationship marketing company with online experience; and CICM, a media agency. Tapsa began in 1981 and employed 202 people when it was acquired. WPP said Tapsa had 2006 revenue of $42 million.
Headquarters: Tapsa / Madrid
| Team/Y&R Middle East |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $44.4 | $34.5 | 28.5 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 552 | 516 | 7.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 14 | 12 | 16.7 |
Notes: Team/Y&R, 25% owned by Young & Rubicam, is a network of 12 agencies in the Middle East centrally run out of Dubai. Team/Y&R is owned by The Holding Group.
Top executive: Joseph Ghossoub, CEO
Headquarters: Team/Y&R Middle East / 1st Fl. Century Plaza, Jumeirah Beach Rd., Dubai, U.A.E. 14129 / Phone: 04-344-5444 / Fax: 04-349-6636 / URL: www.teamyr.com
| TMI/JWT |
| Agency totals |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 646 | NA | NA |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 18 | NA | NA |
Notes: TMI/JWT covers the Arab world from Casablanca to Dubai. It is 51% owned by JWT.
Top executive: Roy Haddad, chmn & CEO
Headquarters: TMI/JWT / JWT Mena, 47 Patriarch Howeiyek, PO Box 11-3093, Beirut, / Phone: (961) 197-3030 / Fax: (961) 197-2929 / URL:
| UniWorld Group |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $21.7 | $20.8 | 4.3 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 127 | 124 | 2.4 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 2 | 2 | 0.0 |
Notes: UniWorld Group is a multicultural communications group that specializes in African-American consumers. It has offices in New York and Washington. WPP acquired 49% of the agency in June 2000. Byron Lewis, chairman & CEO, continues to own 51%.
Top executive: Byron E. Lewis, chmn & CEO & founder
Headquarters: UniWorld Group / 100 Ave. of the Americas, New York, N.Y. 10013 / Phone: (212) 219-1600 / Fax: (212) 274-8565 / URL: www.uniworldgroup.com
| Voluntarily United Group of Creative Agencies* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $115.7 | $108.0 | 7.1 |
| U.S. | $34.5 | $33.0 | 4.5 |
| Non-U.S. | $81.2 | $75.0 | 8.3 |
Notes: Voluntarily United Group of Creative Agencies, formed in October 2005 out of Red Cell when WPP disassembled it as a network, is in the process of losing its key London shop and conceivably gaining perhaps an even stronger London presence. WPP in mid-April bought 49.9% of London creative shop Clemmow Hornby Inge, and while it was not immediately reported how the independent shop would fit among WPP's agency networks, its was believed CHI could be the successor to United's woes in London. The viability of United's existing London shop came into question in 2006 when it lost the $140 million Sky satellite-TV account, accounting for 70% of its billings. WPP closed United's London office in April 2007 and was preparing to shift the office's remaining work to the London branch of sibling Grey. Of United's remaining offices, all but a startup shop in Buenos Aires are located in the U.S. or Europe. United's various permutations have always included Fiat's Alfa Romeo account--the source of its startup name of Conquest Europe some 20 years ago--but that account was handed to sibling Y&R last year by parent WPP. The only remaining shared business at the network is the Georgia-Pacific paper products in Paris and London. Talk of dissolution aside, United COO Laurence Mellman says United will start over again in London either via startup or acquisition (hence CHI, which reported revenue of about $33 million in its 2006 fiscal closing). Other network agencies include Berlin Cameron United in New York, Cole & Weber United in Seattle, Sra. Rushmore United in Madrid, LDV United in Antwerp, WM United in Buenos Aires, 1861 United in Milan, Les Ouvriers du Paradis United in Paris and BTS United in Oslo. Amanda Walsh resigned as president of United in May 2006. United's international creative director, Steve Henry, moved over to become executive CD at TBWA/London. Mr. Henry had co-founded Howell Henry Chaldecott Lury in London.
Top executive: Andy Berlin, chmn & CEO
Headquarters: Voluntarily United Group of Creative Agencies / 83 Clerkenwell Rd., London, EC1R 5AR / Phone: 44-20-7150-3300 / Fax: 44-20-7150-3301 / URL: www.group-united.com
| Winglatino* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $16.5 | $12.5 | 32.0 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 60 | 50 | 20.0 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 4 | 4 | 0.0 |
Notes: Wing Latino Group brings into one shop the Grey units creating campaigns to reach Spanish-speaking consumers in the U.S., Puerto Rico and Latin America, although the agency will be launching a general market campaign this spring for Goya Foods that addresses the English-language public from an Hispanic point of view. Wing, with offices in New York and Los Angeles, opened new offices in Dallas and Miami after winning the Diago AOR account in 2005. The agency has a media-buying joint venture with
MediaCom called MediaComLatino. All media planning is done internally at Winglatino.
Top executive: Jackie Bird, pres & CEO
Headquarters: Winglatino / 114 Fifth Ave., 11th Fl., New York, N.Y. 10011 / Phone: (212) 500-9400 / Fax: (212) 500-9483 / URL: www.winglatino.com
| WPP Advertising Agencies* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $3,847.0 | $3,697.9 | 4.0 |
| U.S. | $1,417.7 | $1,348.0 | 5.2 |
| Non-U.S. | $2,429.3 | $2,349.9 | 3.4 |
Notes: WPP Advertising Agencies is an Ad Age construct and represents the estimated totals of WPP's traditional advertising operations.
| Y&R* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $820.0 | $788.0 | 4.1 |
| U.S. | $250.0 | $240.0 | 4.2 |
| Non-U.S. | $570.0 | $548.0 | 4.0 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 8,800 | NA | NA |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 184 | 181 | 1.7 |
| U.S. | 6 | 6 | 0.0 |
| Non-U.S. | 178 | 175 | 1.7 |
Notes: Y&R, a division of Young & Rubicam Brands, recorded $200 million in worldwide net new billings in 2006, according to WPP, its parent. Included in the mix were wins: Hitachi in Europe ($60 million), SABMiller in the U.S. ($75 million) and Royal Canadian Mint in Canada ($50 million). Losses included Citigroup in Asia Pacific ($50 million) and Orbitz in the U.S. ($50 million). In late 2006 the agency also won Palm in North America and at the beginning of 2007, LG. Meanwhile, the agency got its management house in order in 2006, tapping Hamish McLennan as worldwide CEO in June, ending an 18-month search to replace Ann Fudge. Ms. Fudge remained at her other position as worldwide chairman-CEO of Y&R Brands until her resignation in December 2006. Her CEO post at Y&R Brands was then filled by Peter Stringham in February 2007. Mr. Stringham is the former HSBC Group marketing director. Mr. McLennan had been chief executive of Y&R Brands in Australia and New Zealand. Ms. Fudge's performance was largely judged as underwhelming. During her reign, Y&R lost a number of major clients, including Ford Motor Co.'s Jaguar, Computer Associates and Sony. She intends to pursue nonprofit work, and currently serves on the boards of Rockefeller Foundation, Council on Foreign Relations and General Electric Co. Among other management changes, Gord McLean was named global managing partner in September, moving up from CEO Y&R North America. Chris Jaques was then named CEO Y&R North America. Mr. Jaques had been CEO of Y&R Asia. But in January of this year, Mr. Jaques quit, citing "personal reasons". Michael Patti, worldwide creative director and vice chairman at Y&R, also left the agency in January after a sometimes rocky four-year stint. His post is being left vacant. Previously, in June, Gary Goldsmith's duties as chief creative officer of the New York office were extended to North American. Mary Maroun left as Y&R North America managing partner in May 2006 to become president of Arnold, New York. In her post, Ms. Maroun focused largely on Y&R's New York office. Mitch Caplan in May 2007 becomes chief marketing officer in charge of new business development for North America. He fills a vacancy left by the December 2006 exit of Sally Kennedy, who held the position for 20 months. He came from
Kaplan Thaler Group where he was managing director of business development and integration. Y&R's U.S. brand and the Y&R international network are part of holding company Young & Rubicam Brands, itself owned by WPP Group. Besides the Y&R agency, Young & Rubicam Brands also encompasses Sudler & Hennessey, Burson-Marsteller, Cohn & Wolfe, Robinson Lerer & Montgomery, Wunderman, Kang & Lee, Bravo, Knowledge Base Marketing,
Landor Associates, SicolaMartin, MosaicaMD and Dentsu Y&R. (Dentsu Y&R, a network of Asian offices, is 65% owned by Y&R and 35% by Dentsu, except for the Japanese operation, which is 51% owned by Dentsu. The venture operates as "Y&R" except in Japan, where the agency is "Dentsu Y&R"). Y&R gained a sizable presence in Asia Pacific in late 2005 when WPP folded George Patterson into the network. George Patterson was the largest unit in The Communications Group in which WPP purchased the 70% it didn't already own in August 2005. Patterson is in the Y&R totals for both years. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Hamish McLennan, CEO
Headquarters: Y&R / 285 Madison Ave., New York, N.Y. 10017 / Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: www.yr.com
| Integrated marketing agencies |
Notes: BEN, a marketing services agency acquired by Ogilvy from Panoramic Communications's epb Communication in September 2002, operates as an independent unit of O&M. It has offices in Stamford, Conn., and Atlanta.
Top executive: Charles Nardizzi, CEO
Headquarters: BEN Marketing / One Stamford Landing, Stamford, Conn. 06902 / Phone: (203) 969-1311 / Fax: (203) 969-1309 / URL: www.benmarketing.com
| Bridge Worldwide* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $13.2 | $12.0 | 10.0 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 130 | 120 | 8.3 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 1 | 1 | 0.0 |
Notes: Bridge, a marketing services company, became part of WPP in December 2005 when WPP's Wunderman bought the shop. Bridge, one of Cincinnati's fastest-growing marketing-services agencies, almost became part of Cincinnati's largest agency, Northlich, in 2001 but the deal fell through. Bridge retains its name under Wunderman, and its President-CEO Jay Woffington continues to run the business.
Top executive: Jay Woffington, pres & CEO
Headquarters: Bridge Worldwide / 302 W. Third St., Ste. 900, Cincinnati, Ohio 45202 / Phone: (513) 381-1380 / Fax: (513) 381-8758 / URL: www.bridgeworldwide.com
Notes: Brierley, a direct marketing agency focusing on relationship management programs, is 20% owned by WPP. Brierley has offices in Dallas, Los Angeles and London. Hal Brierley founded the agency in 1985.
Top executive: Harold Brierley, chmn & CEO
Headquarters: Brierley & Partners / 8401 N. Central Expy., Ste. 1000, LB 37, Dallas, Texas 75225-4403 / Phone: (214) 760-8700 / Fax: (214) 743-5511 / URL: www.brierley.com
| Einson Freeman* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $24.2 | $21.2 | 14.2 |
| U.S. | $11.5 | $10.1 | 13.9 |
| Non-U.S. | $12.7 | $11.1 | 14.4 |
Notes: Einson Freeman is a sales promotion shop that operates autonomously within WPP. The agency was founded in 1909.
Top executive: Jean Mojo, pres & CEO
Headquarters: Einson Freeman / 115 River Rd., Hudson River Pier, Edgewater, N.J. 07020 / Phone: (201) 313-4120 / Fax: (201) 313-4991 / URL: www.einsonfreeman.com
| Fitch |
| Agency totals |
| Employees | 2006 | 2005 | % chg |
| U.S. | 155 | NA | NA |
| Offices | 2006 | 2005 | % chg |
| U.S. | 18 | NA | NA |
Notes: Fitch is a design consultancy involved in brand consulting and communications, interactive, live events, packaging and product development. The company came into the WPP fold through WPP's acquisition of Cordiant Communications Group in 2003.
Top executive: Rodney Fitch, chmn & founder
Headquarters: Fitch / 1266 Manning Pkwy., Powell, Ohio 43065 / Phone: (614) 885-3453 / Fax: (614) 885-4289 / URL: www.fitchww.com
| G2* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $372.0 | $316.5 | 17.5 |
| U.S. | $175.1 | $147.8 | 18.5 |
| Non-U.S. | $196.9 | $168.7 | 16.7 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 86 | 41 | 109.8 |
| U.S. | 12 | 1 | 1,100.0 |
| Non-U.S. | 74 | 40 | 85.0 |
Notes: Grey Global Group in July 2006 placed its worldwide specialty marketing operations under G2, previously a branding and design agency. G2 now includes a direct unit (now G2 Direct & Digital but formerly Grey Direct), interactive (now G2 Interactive and formerly Grey Interactive Worldwide), and in North America, the branding & design unit G2 Branding & Design and G2 Promotional Marketing (formerly J. Brown). The units operate with a single P&L statement and an eight-person management team. Joe Celia is global chairman-CEO of New York-based G2 which has 86 offices across 42 countries. Mr. Celia identifies G2's business as "activation marketing" in which the communications solutions delivered are designed to create some level of action or interaction with the consumer. Mr. Celia also was appointed vice chairman of Grey Global Group later in the year. G2 in 2006 signed on Ramada, Shell and Bristol-Meyers Squibb in North America and Mercedes-Benz, Levi Strauss and 3M in Latin America. It gained new business from existing clients Mars, Coca-Cola Co., Procter & Gamble, Absolut Spirits Co., Nokia and Adobe. G2 in October agreed to acquire 70% of M/D/S Boole, a data, analytics and metrics consultancy based in Madrid. It had revenue of $1.6 million for the full year ended December 2005. The shop employs 18.
Top executive: Joe Celia, G2 global chmn & CEO, vice chmn Grey Global Group
Headquarters: G2 / 777 Third Ave., 12nd Fl., New York, N.Y. 10017 / Phone: (212) 546-2222 / Fax: (212) 546-2425 / URL: www.g2.com
| HighCo |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $75.6 | $70.7 | 7.0 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 650 | 594 | 9.4 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 15 | 14 | 7.1 |
Notes: HighCo, 34.1% owned by WPP, is a publicly-held marketing services agency with offices in France, Belgium, Italy, Spain and the Netherlands. It grew 7% in gross profit (equivalent to revenue in this report) in 2006. The agency holding company through 2006 had recorded growth in 12 consecutive quarters. In 2006, HighCo recorded strong returns from its core business (coupon issuing, sampling, point of sale advertising); turned an operating margin of 21.7%; recorded a strong performance from Paris-based K agency 360; and integrated 2006 acquisition, in-store agency Infoshelf in Belgium, while launching field marketer All�e Centrale and Scan Op, its management of money-back offers. HighCo also acquired a minority interest in TMH Italia, Italy. HighCo was founded by Frederic Chevalier in 1990 in Aix-en-Provence, France. Mr. Chevalier was named chairman of the supervisory board in January 2006. The company is run by a three-member management board consisting of Richard Caillat, president, Olivier Michel, managing director, finance, and Didier Chabassieu, managing director, acquisitions.
Top executive: Richard Caillat, pres
Headquarters: HighCo / Parc du Golf. Bat. 2, BP 346 000, 350 Ave. de la Lauziere, Aix-en-Provence, France 13799 / Phone: 33-4-42-24-58-24 / Fax: 33-4-42-24-58-25 / URL: www.highco.fr
| Kantar Group |
| Agency totals |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 160 | 160 | 0.0 |
Notes: Kantar Group is composed of 160 shops in 60 countries specializing in research and consulting, including Millward Brown and Research International. The unit is part of the WPP Information, Insight & Consultancy segment that in 2006 had worldwide revenue of $1.63 billion, up 11.3%, mostly outside the U.S.
Top executive: Eric Salama/Robert Bowell, CEO, U.K./cfo, U.S.
Headquarters: Kantar Group / 501 Kings Hwy. East, 4th Fl., Fairfield, Conn. 06825 / Phone: (203) 330-5200 / Fax: / URL: www.kantargroup.com
| Landor Associates* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $156.0 | $150.0 | 4.0 |
| U.S. | $80.0 | $76.0 | 5.3 |
| Non-U.S. | $76.0 | $74.0 | 2.7 |
Notes: Landor is a global network of integrated brand consulting and design offices in San Francisco (its headquarters), Cincinnati, New York, Mexico City, London, Paris, Hamburg, Madrid, Milan, Dubai, Beijing, Shanghai, Hong Kong, Tokyo, Mumbai, and Sydney. Brand consulting and marketing offices in other major cities and regions include Chicago, Geneva, Oslo (Nordic Region), and Seoul.
Top executive: Craig Branigan, chmn & CEO
Headquarters: Landor Associates / 1001 Front St., San Francisco, Calif. 94111-1424 / Phone: (415) 365-1700 / Fax: (415) 365-3190 / URL: www.sfo.landor.com
| Marsteller |
| Agency totals |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 90 | 75 | 20.0 |
| U.S. | 75 | 60 | 25.0 |
| Non-U.S. | 15 | 15 | 0.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 9 | 8 | 12.5 |
| U.S. | 5 | 4 | 25.0 |
| Non-U.S. | 4 | 4 | 0.0 |
Notes: Marsteller is an advertising, design, interactive and production agency. The agency focuses on business-to-business, corporate, financial, crisis/issues and brand-building. Headquartered in New York, the agency has offices in Chicago, London, Milan, New York, Pittsburgh and Washington.
Top executive: Andrew Nibley, chmn & CEO
Headquarters: Marsteller / 230 Park Ave. South, New York, N.Y. 10003 / Phone: (212) 614-5063 / Fax: (212) 598-5408 / URL: www.marsteller.com
| OgilvyAction* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $235.7 | $206.4 | 14.2 |
| U.S. | $47.0 | $41.6 | 13.0 |
| Non-U.S. | $188.7 | $164.8 | 14.5 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 1,000 | 1,000 | 0.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 36 | 36 | 0.0 |
Notes: OgilvyAction, a marketing services global network that is the renaming in January 2007 of 141 Worldwide, is involved in direct marketing, CRM, promotional marketing, interactive solutions, sports and entertainment marketing, field marketing and PR media broadcasting. OgilvyAction's predecessor, 141, was purchased by WPP in August 2003 when WPP bought 141's former parent, Cordiant Communications Group. The Asian portion of 141 remains part of BatesAsia.
Top executive: Rick Roth, CEO-OgilvyAction
Headquarters: OgilvyAction / 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 297-8000 / Fax: (212) 297-8006 / URL: www.ogilvyaction.com
| OgilvyInteractive* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $173.5 | $152.6 | 13.7 |
| U.S. | $103.2 | $91.2 | 13.2 |
| Non-U.S. | $70.3 | $61.4 | 14.5 |
Notes: OgilvyInteractive, with 42 offices in 39 countries, has about 1,000 employees and is part of marketing service unit, OgilvyOne Worldwide. Its revenue is shown separately in this report because Ad Age separates out disciplines. OgilvyInteractive's U.S. offices are located in Chicago, Detroit and headquarters, New York.
Top executive: Carla Hendra/Dan Goodman, pres-OgilvyOne, N. Amer./mg dir-OgilvyInteractive
Headquarters: OgilvyInteractive / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) 237-6222 / URL: www.ogilvy.com
| OgilvyOne Worldwide* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $430.3 | $376.6 | 14.2 |
| U.S. | $170.5 | $150.8 | 13.1 |
| Non-U.S. | $259.7 | $225.8 | 15.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 115 | NA | NA |
| U.S. | 9 | NA | NA |
| Non-U.S. | 106 | NA | NA |
Notes: OgilvyOne Worldwide, with 115 offices in 56 countries, is a global leader in customer relationship management (CRM) and interactive marketing, the latter through OgilvyInteractive. OgilvyOne in June 2006 acquired Leopard, a marketing communications company based in Broomfield, Colo. Leopard is a B2B marketing communications agency. In March 2006, OgilvyOne formed search marketing agency NeoSearch@Ogilvy within Neo@Ogilvy, a newly-formed global digital and direct-marketing media division. NeoSearch@Ogilvy markets included the U.S., U.K., Australia, Canada, China, Germany, India, Japan, Mexico and Singapore. The global CEO is Nasreen Madhany. The unit, which currently employs 150, expects a workforce of 300 by year's end. Included in that growth is OgilvyOne's tentative agreement to buy Catalyst, a Newtonville, Mass., online specialist in healthcare and pharmaceutical marketing. Other acquisitions are planned in Europe and China.Neo@Ogilvy manages digital media investment for clients and covers digital advertising and direct marketing, digital and direct TV, direct response print and mail, email marketing, search marketing and new digital media forms, blogs and vlogs.
Top executive: Brian Fetherstonhaugh, CEO
Headquarters: OgilvyOne Worldwide / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) 237-5123 / URL: www.ogilvy.com
| RMG:Connect* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $115.7 | $110.0 | 5.2 |
| U.S. | $43.6 | $40.0 | 9.0 |
| Non-U.S. | $72.1 | $70.0 | 3.0 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 5 | 4 | 25.0 |
Notes: RMG:Connect was formed in 2002 with the merger of RMG and Connect@JWT. RMG:Connect operates out of seven offices in North America; its global network offices handle CRM for JWT. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Phillip Greenfield, CEO-ww
Headquarters: RMG:Connect / 1 Knightsbridge Green/466 Lexington Ave., London/New York, N.Y. 020-7656-7310/10017 / Phone: 212-210-7000 / Fax: 212-210-7770 / URL: www.rmgconnect.com
| RTC Relationship Marketing* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $18.6 | $16.5 | 12.7 |
| Employees | 2006 | 2005 | % chg |
| U.S. | 155 | 95 | 63.2 |
| Offices | 2006 | 2005 | % chg |
| U.S. | 3 | 2 | 50.0 |
Notes: RTC Relationship Marketing, a member of Young & Rubicam Brands, is a direct marketing agency whose foci are pharmaceutical marketing to consumers, business-to-business telecommunications marketing, and marketing to new mothers and the mature market. Headquartered in Washington, it also has a New York office. Barry Kessel became CEO in May 2006, moving up from senior strategist, and at the same time Jeffrey Ross became president, advancing from exec VP. The CEO post had been vacant since Becky Chidester left in November 2005 to become COO at Wunderman, New York.
Top executive: Barry Kessel, CEO
Headquarters: RTC Relationship Marketing / 1055 Thomas Jefferson St., NW, Ste. 500, Washington, D.C. 20007 / Phone: (202) 625-2111 / Fax: (202) 424-7900 / URL: www.rtcrm.com
| VML* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
|
| U.S. | $64.0 | $40.0 | 60.0 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 451 | 305 | 47.9 |
| U.S. | 392 | 305 | 28.5 |
| Non-U.S. | 59 | NA | NA |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 10 | 4 | 150.0 |
| U.S. | 7 | 4 | 75.0 |
| Non-U.S. | 3 | 0 | NA |
Notes: VML (Valentine-McCormick-Ligibel) is a marketing communications agency that draws most of its revenue from interactive. Jon Cook became president in January 2007, moving up from managing partner; at the same time, Eric Baumgartner became chief creative officer, up from executive creative director. VML and Crisp Wireless, a mobile content management and delivery solutions provider, in September 2006 linked an agreement to join forces on a wide range of efforts to deliver mobile ad solutions. With clients, VML leads the creative and strategic direction and Crisp Wireless provides the technical management of programs that include mobile WAP sites, mobile content storefronts, mobile messaging, and opt-in promotions. In November 2005, VML acquired 80% of Studiocom, an Atlanta-based full-service, digital interactive agency specializing in online product launches and branded entertainment. Studiocom operates as an independent unit, based in Atlanta, with offices in Los Angeles and Bogot�, Colombia. Studiocom employs 55. VML, founded in 1992 in Kansas City, also has offices in London, New York, Chicago, New York, Santa Monica, Seattle and White Salmon, Wash., in addition to the Studiocom locations. It became part of WPP in June 2001. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Matt Anthony, CEO
Headquarters: VML / 250 Richards Rd., Kansas City, Mo. 64116 / Phone: (816) 283-0700 / Fax: (816) 283-0954 / URL: www.vml.com
| WPP Marketing Services* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $1,987.1 | $1,729.8 | 14.9 |
| U.S. | $914.7 | $792.6 | 15.4 |
| Non-U.S. | $1,072.4 | $937.2 | 14.4 |
Notes: WPP Marketing Services is an Ad Age construct and represents the estimated totals of WPP's marketing services operations.
| Wunderman* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $615.0 | $546.0 | 12.6 |
| U.S. | $300.0 | $273.0 | 9.9 |
| Non-U.S. | $315.0 | $273.0 | 15.4 |
Notes: Wunderman is a direct marketing agency that includes KnowledgeBase Marketing, which combines consumer and business data with analytical service, data processing and CRM solutions, and Wunderman Media, a volume buyer of direct response advertising in the U.S. that was merged with Mediaedge:cia in June 2003 to foster channel-neutral media planning and buying. Wunderman in August 2006 acquired Zaaz, an interactive shop with 70 employees in Seattle and Portland, Ore., and 2005 revenue of $9.2 million. Zaaz operates as an autonomous unit under managers, Shane Atchison, CEO, and David Brede, COO. Both held those titles prior to the purchase. Zaaz clients include Intel, Microsoft and Reuters.Wunderman agreed in October to acquire Seoul-based SRP Corp. and ComHaus Korea, both marketing services companies. They had collective revenue of $1.2 million. Wunderman in September acquired New York-based Shaw Marketing Group, a four-year-old relationship marketing agency specializing in spirits and consumer packaged goods. In January 2006, Wunderman's shop in Denmark merged with Emerge. Nick Moore became chief creative officer in June 2006 of the Wunderman New York office, succeeding Joel Sobelson who left in September 2005. Mr. Moore is the former executive creative director at Tequila in London. Estimated revenue for 2005 was revised by Ad Age.
Top executive: Daniel Morel, chmn & CEO
Headquarters: Wunderman / 285 Madison Ave., New York, N.Y. 10011 / Phone: (212) 941-3000 / Fax: (212) 490-9073 / URL: www.wunderman.com
| Healthcare agencies |
Notes: CommonHealth is a healthcare agency with 13 operating units including Adient, Altum, Carbon, Ferguson and Noesis (all professional advertising and promotion), Quantum (consumer advertising and promotion); Xchange (CRM); HLS and ProCom (medical education); Qi (interactive); Conectics (research and media planning services); Solara (management care marketing); and MBS/Vox (research-based consulting). It also has partnerships with other WPP units: EinsonHealth (experiential marketing), Enterprise IG Health (branding and identity specialists), MD/Salud (Hispanic healthcare marketing), PDI (contract sales and outsourced marketing), and the Ogilvy Healthcare/CommonHealth Global Network. CommonHealth opened an office in Paris in January 2007.
Top executive: Matt Giegerich, pres & CEO
Headquarters: CommonHealth / 446 Interpace Parkway, Parsippany, N.J. 07054 / Phone: (973) 352-1000 / Fax: (973) 352-1500 / URL: www.commonhealth.com
Notes: Grey Healthcare Group is a consolidation of numerous companies handling a range of medical services including branding, medical education, DTC, direct-to-patient communications, e-marketing and consumer heathcare research. Grey Healthcare Group in January 2007 acquired a majority stake in Comunicacion y Servicio Consultores de Marketing Publicidad SL, ("CyS") an independent healthcare communications services agency based in Madrid. In August 2006, Grey Healthcare acquired Catalyst, an interactive specialized advertising, marketing and consulting company. The acquisitions brought the global network to 43 offices in 22 countries.
Top executive: Lynn O'Connor Vos, CEO & pres
Headquarters: Grey Healthcare Group / 114 Fifth Ave., New York, N.Y. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3297 / URL: www.ghgroup.com
| Ogilvy Healthworld |
| Agency totals |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 53 | 44 | 20.5 |
| U.S. | 7 | 7 | 0.0 |
| Non-U.S. | 46 | 37 | 24.3 |
Notes: Ogilvy Healthworld is a multi- disciplined agency whose services include advertising, clinical trial recruitment, marketing, medical education and PR in more than 30 global markets. WPP in early 2005 merged Healthworld Communications Group (from its Cordiant Communications acquisition) with Ogilvy Healthcare to form Ogilvy Healthworld. Steve Girgenti from Healthworld is the global chairman-CEO of the combo and Michael Guarini from Ogilvy Healthcare is managing director.
Top executive: Steven Girgenti, ww chmn & CEO
Headquarters: Ogilvy Healthworld / 100 Ave. of the Americas, New York, N.Y. 10013-1687 / Phone: (212) 625-4000 / Fax: / URL: www.ogilvyhealthworld.com
Notes: Sudler & Hennessey is a global network of S&H Group, a global healthcare marketing and communications organization that also includes another network Sentrix Global Health Communications, Berkeley Heights, N.J. S&H has specialized divisions in medical education (IntraMed Educational Group, Precept Medical Communications, Acumentis, and Current Medical Directions), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers), and digital solutions (Avenue-e Health Strategies). Sudler & Hennessey expanded its global offering in March 2007 by opening an office in Mexico.
Top executive: Jed Beitler, chmn & CEO
Headquarters: Sudler & Hennessey / 230 Park Ave. South, New York, N.Y. 10003 / Phone: (212) 614-4100 / Fax: (212) 598-6930 / URL: www.sudler.com
| WPP Healthcare* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $655.9 | $609.7 | 7.6 |
| U.S. | $433.5 | $404.2 | 7.2 |
| Non-U.S. | $222.4 | $205.5 | 8.2 |
Notes: WPP Healthcare is an Ad Age construct and represents the estimated totals of WPP's healthcare agency operations.
| Media specialist agencies |
| MediaCom* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $395.8 | $372.8 | 6.2 |
| U.S. | $159.5 | $158.0 | 0.9 |
| Non-U.S. | $236.3 | $214.8 | 10.0 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 3,274 | 3,175 | 3.1 |
| U.S. | 560 | 590 | -5.1 |
| Non-U.S. | 2,714 | 2,585 | 5.0 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 111 | 106 | 4.7 |
| U.S. | 5 | 4 | 25.0 |
| Non-U.S. | 106 | 102 | 3.9 |
Notes: MediaCom, founded in Europe in 1986, is a media specialist company and part of WPP's Group M media agency group. MediaCom includes Beyond Interactive (interactive marketing), Direct MediaCom (direct response), Sponsor MediaCom (communication sponsorship specialist), MediaCom Entertainment (branded entertainment) and StoreCom (retail action marketing). In the U.S., its major offices are New York, Los Angeles, San Francisco and Burbank, Calif., while globally it offers 106 offices in 81 countries. John Miles became director of implementation, in charge of all buying operations for broadcast, print and other media, in August 2006. Mr. Miles was a former senior executive at the defunct GM Mediaworks buying agency of Interpublic. Revenues are estimates based on projected billings from Recma.
Top executive: Alexander Schmidt-Vogel, chmn & CEO-ww
Headquarters: MediaCom / 777 Third Ave., New York, NY 10017 / Phone: (212) 546-2100 / Fax: (212) 508-4387 / URL: www.mediacom.com
| Mediaedge:cia* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $448.1 | $422.1 | 6.2 |
| U.S. | $181.1 | $179.3 | 1.0 |
| Non-U.S. | $267.0 | $242.8 | 10.0 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 4,250 | 4,000 | 6.3 |
| U.S. | 850 | 800 | 6.3 |
| Non-U.S. | 3,400 | 3,200 | 6.3 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 220 | 199 | 10.6 |
| U.S. | 18 | 16 | 12.5 |
| Non-U.S. | 202 | 183 | 10.4 |
Notes: Mediaedge:cia, a media specialist company with 220 offices in 76 countries, is the merger of Media Edge, which came with WPP Group's 2000 acquisition of Young & Rubicam, and CIA, the media unit of Tempus Group, the latter purchased by WPP in 2001. Mediaedge:cia and sister media companies, MindShare Worldwide, MediaCom and
Maxus are part of Group M (the media investment management group) at WPP, but are distinct companies. Revenues are estimates based on projected billings by Recma.
Top executive: Charles Courtier, chief exec officer, global
Headquarters: Mediaedge:cia / 1 Paris Garden/825 7th Ave., London/New York, U.K./N.Y. SE1 8NU/10019 / Phone: 44 20 7803 2000/212-474-0000 / Fax: 44 20 7803 2094/212-474-0003 / URL: www.mecglobal.com
| MindShare Worldwide* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $583.6 | $555.5 | 5.1 |
| U.S. | $263.1 | $250.6 | 5.0 |
| Non-U.S. | $320.5 | $304.9 | 5.1 |
| Employees | 2006 | 2005 | % chg |
| Worldwide | 5,276 | 5,014 | 5.2 |
| U.S. | 1,176 | 1,014 | 16.0 |
| Non-U.S. | 4,100 | 4,000 | 2.5 |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 96 | 104 | -7.7 |
| U.S. | 10 | 20 | -50.0 |
| Non-U.S. | 86 | 84 | 2.4 |
Notes: MindShare Worldwide, a media specialist company operating in 67 countries, is one of four media units under Group M, the media investment management group at WPP. The others are Mediaedge:cia, MediaCom and Maxus. MindShare began in 2000 as an unbundled media buyer-planner for JWT and Ogilvy & Mather Worldwide, but now has a substantial list of its own AOR business apart from these global networks. In October 2006, Simon Andrews was hired as MindShare's first digital chief strategy officer. In August, it brought in Andy Farr, Millward Brown's chief research officer to head research and development, a new post. In June 2006, Nick Waters took over for Giulio Malegori as CEO MindShare EMEA. He left his CEO Asia Pacific post to do so and was replaced in Asia Pacific by Ashutosh Srivastava. MindShare created two new roles in May 2006, naming Marco Rimini its first worldwide head of communication planning, and placing Phil Cowdell in the new role of worldwide head of business planning. In April 2006, MindShare opened offices in Chengdu, China, and Sri Lanka, and in June 2006, founded its 96th office by opening in Cambodia. Revenues are estimates based on projected billings from Recma.
Top executive: Dominic Proctor, CEO-MindShare ww
Headquarters: MindShare Worldwide / 40 Strand/498 7th Ave., London/New York, N.Y. WC2N 5RF/10018 / Phone: 44-20-7969-4040/(212) 297-7000 / Fax: 44-20-7969-4000/(212) 297-7001 / URL: www.mindshareworld.com
| WPP Media Specialists* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $1,427.5 | $1,350.3 | 5.7 |
| U.S. | $603.7 | $587.8 | 2.7 |
| Non-U.S. | $823.8 | $762.5 | 8.0 |
Notes: WPP Media Specialists is an Ad Age construct and represents the estimated totals of WPP's media buying and planning operations.
| Public relations agencies |
Notes: Burson-Marsteller is a PR agency. Its companies include Marsteller (advertising, interactive, design and production), Direct Impact (grassroots marketing) and BKSH & Associates (lobbying). This year B-M so far has opened an office in Boston; in 2006 it opened offices in Jakarta, Lima and Geneva. Among management changes, Patrick Ford in early 2006 was named U.S. CEO, moving up from chairing the company's global corporate/financial practice and New York market leader. In January 2007, Tony Telloni joined the firm to oversee New York operations and lead the strategic direction of the New York headquarters. In March 2007, Sheila McCormick joined the firm as managing director in the U.S. healthcare practice unit based in Chicago, and in February 2007, Jody Lange became managing director and chief creative officer of Marsteller's U.S. region, reporting to Andrew Nibley, chairman-CEO of Marsteller ad agency. Founding chairman is Harold Burson. He currently authors a blog focused on the role of public relations today.
Top executive: Mark Penn, pres & CEO, WW
Headquarters: Burson-Marsteller / 230 Park Ave. South, New York, N.Y. 10003 / Phone: (212) 614-4000 / Fax: (212) 598-5407 / URL: www.bm.com
| Cohn & Wolfe* |
| Agency totals |
| Offices | 2006 | 2005 | % chg |
| U.S. | 4 | NA | NA |
Notes: Cohn & Wolfe is a PR agency with core areas of expertise in consumer, healthcare, technology and corporate communications. The shop opened a Calgary office in 2006 with the acquisition of a majority interest in Extend Marketing, whose founders remain partners in the firm and continue to lead its operations.
Top executive: Donna Imperato, pres & CEO
Headquarters: Cohn & Wolfe / 292 Madison Ave., New York, N.Y. 10017 / Phone: (212) 798-9700 / Fax: (212) 329-9900 / URL: www.cohnwolfe.com
Notes: GCI, a PR unit, has more than 50 offices in 27 countries. The agency in August 2006 named Joel Babbit president-chief creative officer. He drives the integrated communications strategy at GCI and has created a new creative group within the agency. GCI was linked with private PR firm APCO from 1991 to 2004 when APCO, a Washington-based public affairs agency, bought itself back from Grey Global.
Top executive: Jeff Hunt, pres & CEO
Headquarters: GCI Group / 825 Third Ave., New York, N.Y. 10022 / Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.gcigroup.com
| Ogilvy Public Relations Worldwide |
| Agency totals |
| Offices | 2006 | 2005 | % chg |
| Worldwide | 60 | 60 | 0.0 |
| U.S. | 9 | 9 | 0.0 |
| Non-U.S. | 51 | 51 | 0.0 |
Notes: Ogilvy Public Relations Worldwide (Ogilvy PR) is a global marketing communications firm, with offices in more than 60 cities, nine of which are in the U.S. and include Atlanta, Cambridge, Chicago, Denver, Los Angeles, New York, Sacramento, San Francisco and Washington. Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs services through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Government Relations is the new name as of February 2007 for the Washington-based government affairs firm Federalist Group, which Ogilvy PR acquired in September 2005. In March 2007, Kate Cronin was promoted to managing director of Ogilvy PR's New York office. She continues to play a leadership role in the global healthcare practice developing and guiding brand strategies for healthcare clients across the Ogilvy PR network.
Top executive: Marcia Silverman, CEO
Headquarters: Ogilvy Public Relations Worldwide / 825 Eighth Ave., World Wide Plaza, New York, N.Y. 10019 / Phone: (212) 880-5200 / Fax: (212) 370-4636 / URL: www.ogilvypr.com
| Robinson Lerer & Montgomery* |
Notes: RLM is a strategic communications company.
Top executive: Linda Gosden Robinson, chmn
Headquarters: Robinson Lerer & Montgomery / 1345 Ave. of the Americas, 4th Fl., New York, N.Y. 10105 / Phone: (646) 805-2000 / Fax: (646) 557-0002 / URL: www.rlmnet.com
| WPP PR & Public Affairs* |
| Agency totals |
| Revenue ($ in millions) | 2006 | 2005 | % chg |
| Worldwide | $1,090.9 | $984.9 | 10.8 |
| U.S. | $577.9 | $527.7 | 9.5 |
| Non-U.S. | $513.0 | $457.2 | 12.2 |
Notes: WPP PR & Public Affairs is an Ad Age construct and represents the estimated totals of WPP's public relations and public affairs operations.
