It's not just Netflix. Add sweets to the stay-at-home binge list.
Sugary snack-food purchases increased 8% in 2020, according to data from research company Numerator's Sweet Treat Tracker. And as with so many other retail categories, much of the buying took place online, Numerator says.
Baking chips and mixes was the best performing category, up 24% in 2020. The trend continued into 2021. Year-to-date 2021 sales saw 23% growth versus the same period in 2020.
Purchases of ice cream (up 20%) and packaged cookies (up 11%) were the instant gratification leaders.
So Delicious Dairy Free, for example, enjoyed more than 20% growth in 2020, according to IRI data on multi-outlet sales provided by the company. The marketer of plant-based, dairy-free frozen desserts and novelties credits a pandemic-spurred interest in wellbeing for the successful year, says Jessica Holland, senior brand manager.
And so, So Delicious Dairy Free recently began selling directly to consumers on its website's Online Scoop Shop, giving brand fans the ability to have items delivered directly to their homes.