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Top 10 NFL TV advertisers so far this season
Also: Snap makes sharing metrics with brands easier for creators, macroeconomic news in a nutshell, and more data-driven news
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Verizon tops the list of brand advertisers backing the new NFL season across CBS, ESPN, Fox and NBC.
Credit:
Verizon
10 biggest brands on the NFL’s season to date
TV measurement firm iSpot.tv is out with new data, shared first with Datacenter Weekly, that shows the top brand advertisers backing the new NFL season across CBS, ESPN, Fox and NBC airings of games. The ranking is based on the share of household TV ad impressions across all the NFL games that have aired this season so far.
1. Verizon (2.72% of household TV ad impressions)
2. Geico (2.44%)
3. Progressive (2.24%)
4. Bud Light (1.61%)
5. Google Pixel (1.39%)
6. T-Mobile (1.34%)
7. Capital One (1.28%)
8. State Farm (1.27%)
9. Wingstop (1.27%)
10. Toyota (1.24%)
Note: This ranking excludes network promos, NFL promos and promos from streaming services.
Macroeconomic news and data in a nutshell
• “Jobless claims sink to 4-month low. Businesses aren’t hiring—or firing—many people,” MarketWatch reports
• “The Fed slashed interest rates last week, but Treasury yields are rising. What’s going on?,” from CNBC
• “How far will mortgage interest rates fall this October?,” CBS News asks
Also see: Layoffs and budget cuts—tracking economic moves and news
Quick take: Snap makes sharing metrics with brands easier for creators
“Snap now allows creators to quickly toggle between their public and personal accounts and share metrics such as engagement and their audience’s demographic data with brands in the Snap Star Collab Studio,” Ad Age Gillian Follett notes in the latest installment of “Creator and influencer trends brand marketers need to know about right now.”
Some fall TV shows are already putting up solid ratings numbers
In “Inside TV’s fall marketing strategies—how streaming has upended broadcast’s big season,” Ad Age Parker Herren writes that while “many of the networks’ fall shows premiere in the coming weeks, those that have already launched or previewed pilots have given broadcasters ammo in battling linear doomsayers.”
The details: “CBS’s ‘Matlock’ starring Kathy Bates drew 7.73 million viewers on Sunday night, per Nielsen Live+Same Day. Fox’s ‘Rescue: Hi-Surf’ premiered to 4.7 million on Sunday, and 3.59 million tuned into ABC’s ‘High Potential’ last Tuesday, per Nielsen.”
Essential context: “‘High Potential’ viewership,” Herren adds, “leaped to 11.5 million when accounting for three days of viewing across linear and streaming, according to Nielsen.”
Just briefly
• “More Kids Apps Could Be Breaking Federal Rules for Children’s Data Privacy,” per CNet
• “Google’s Ads Data Hub: What you need to know,” from Search Engine Land
• “Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding,” per AdExchanger
• “Data Breach at MC2 Data Leaves 100 Million at Risk of Fraud,” Infosecurity Magazine reports
The newsletter is brought to you by Ad Age Datacenter, the industry’s most authoritative source of competitive intel and home to the Ad Age Leading National Advertisers, the Ad Age Agency Report: World’s Biggest Agency Companies and other exclusive data-driven reports. Access or subscribe to Ad Age Datacenter at AdAge.com/Datacenter.
Ad Age Datacenter is Bradley Johnson and Joy R. Lee.
