Several of TikTok's biggest trends over the last few weeks have revolved around video templates from the video editing app CapCut. With the app, TikTok users can participate in viral trends on the platform simply by inserting photos or short video clips into pre-existing templates that include a green screen. The hashtag #CapCut has over 3 trillion views on TikTok, demonstrating its massive influence on setting platform trends and determining popular video formats.
Even though brands can, in many cases, simply plug content into these CapCut templates, it’s important to understand the context of the overarching trends behind them. And the majority of trends still rely on users putting a creative spin on an audio clip or a general video structure rather than strictly using a template.
Here are the latest TikTok trends that brands can incorporate into their content on the platform.