What does Web3 mean for brands? Find out May 9 and 10

Ad Age is hosting its largest Web3 event yet with a two-day summit that will take place in the virtual world in May. The conference will be a moment for brands and marketers to learn about advances in computing that are driving innovation in Web3, AI, VR, AR, digital commerce and big data. On May 9 and 10, the Ad Age Web3 Marketing Summit will gather technology leaders from around the world to speak, and it comes as Ad Age reveals its debut award for Ad Age Web3 Marketing Trailblazers. Check out the latest Ad Age events and award programs Where is the Ad Age Web3 Marketing Summit? The event will be held virtually, hosted exclusively on the Odyssey metaverse platform in its Naturedome. When is the event and what time does it start? Both days of the Web3 Marketing Summit start at 11 a.m. ET and run through to approximately 4 p.m. ET. Who is speaking at the Web3 Marketing Summit? Some of the hottest startup brands in Web3 are coming, including speakers from Doodles, Ready Player Me and ConsenSys. There also are brands: Chipotle, iHeartMedia and Salesforce. Members of the gaming world are on the agenda with Roblox and FaZe Clan. And Web3 tech providers, including SmartMedia Technologies and Obsess, are speaking. What’s on the agenda? Day one is all about the future of Web3. Discussions will cover topics such as the importance of gaming in the metaverse. There are panels about how Web3 brands are building a more inclusive, fair and open internet. Brands and marketers will be on hand to discuss their designs for the future and how they are incorporating new technology into their industries and customer relationships. Day two is about practicality—the technology that exists today that brands need to know about. ConsenSys, the developer of MetaMask, will host a workshop about digital wallets. Obsess has a workshop about virtual commerce and Ready Player Me will help people build avatars. Check out the latest Ad Age events and award programs Who attends the event? The Ad Age Web3 Marketing Summit is designed for marketers, technology providers and digital and creative agencies looking to understand the practical applications of the next generation of computing as well as future opportunities for brands in virtual worlds, commerce, video games, artificial intelligence and advertising technology. Why should I attend? This is Age Age's premier industry event for exploring new technology in a way that is accessible to brands and marketers. Sure, there are NFT festivals and metaverse-theme tracks at other conferences, but Ad Age’s summit is designed for the advertising world—for brands, by brands. There will be discussions among the most forward-looking marketers from top brands, ad agencies, startups and Web3 communities. How much is a ticket to the Web3 Marketing Summit? There is a friends-and-family rate for people who sign up early. Until May 5, tickets to attend both days of the summit cost $150 per person. After May 5, individual tickets will be $250. Where can I buy tickets and see the latest information? You can buy tickets and see the latest updates, including speakers, topics and other details, at AdAge.com/Web3MarketingSummit. Buy your ticket to the Ad Age Web3 Marketing Summit at AdAge.com/Web3MarketingSummit. Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

What does Web3 mean for brands? Find out May 9 and 10

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