Thirty-six percent reported having seen ads promoting generative AI tools such as OpenAI’s ChatGPT and Google’s Gemini, with the strongest recognition among Gen Z (66%), compared to 44% of Gen X and 27% of baby boomers.
Google pulled a Gemini ad that aired during the Olympics after backlash. The ad, featuring a father using Gemini to help his daughter write a letter to her idol, Olympic track star Sydney McLaughlin-Levrone, was criticized for being tone-deaf by having AI take over a formative childhood experience.
Of those who have seen an ad they believed to contain generative AI, 58% reported having used a generative AI tool themselves such as ChatGPT (84%), Gemini (62%) or Meta AI (51%). Gen Z had the highest exposure to these tools (60%), compared to 38% of Gen X and 18% of boomers.
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Exposure to AI in ads has encouraged some people to incorporate the technology into their day-to-day lives, the data shows, even if sentiment about its larger role in society is split.