Amid the emergence of AI marketing, brands are looking at how to incorporate these technologies in interesting and ethical ways. While marketers, agencies and media companies have all been eager to experiment with new platforms including ChatGPT and DALL-E, leaders at two recent industry events expressed the need to prioritize equality as the tech takes shape.
Industry experts from companies such as Meta, Warner Bros. Discovery, and Procter & Gamble spoke last week at SeeHer SheFront, an upfront held by gender equity organization SeeHer, about prioritizing representation in content and upholding commitments to gender equity in media. Later in the week, the Hispanic Marketing Council’s annual summit sparked more conversations surrounding Web3 and equity.
Katie Couric, speaking at the SeeHer SheFront about cultural relevance in media, called AI, “so exciting, yet so terrifying,” regarding the speed to which it’s being adopted in media.
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