When Klarna Chief Marketing Officer David Sandström wanted to better understand the possibilities of AI and push the technology to its limits, he turned to social media, which is breeding a whole new crop of influencers who are attracting huge audiences with their AI tips and tricks. On Twitter, TikTok and LinkedIn, too, some of the most in-demand creators are now those with AI know-how.
As generative AI tools like ChatGPT and DALL-E continue to demand attention, marketers are depending on social media to find out what they need to know—from conversing with like-minded professionals to understanding how to apply novel techniques offered by the technology.