Amazon partners with Snapchat for AR eyewear shopping

Just in time for the holiday shopping season, Amazon has partnered with Snap in a bid to boost eyewear sales using Snapchat’s augmented reality try-on lenses. Snapchat users will be able to shop and digitally try on thousands of eyewear styles in the app and then link out to buy the glasses on Amazon. Featured brands include Maui Jim, Persol, Oakley and Costa Del Mar. Snap and Amazon say that eyewear is just the beginning, with plans to expand into more verticals in the future. “Amazon Fashion is always looking for new ways to collaborate with brands and create fun, innovative shopping experiences for customers,” Muge Erdirik Dogan, president of Amazon Fashion, said in a statement. The move comes as Snapchat tries to generate social commerce value for brands as advertisers tighten their budgets in response to inflation and other economic headwinds. Snap recently reported its slowest quarterly growth ever, pointing to a decline in ad spending. Snapchat has had AR try-on lenses for a while, including full-body outfit lenses. Since April 2022, the app has worked to bulk up these features to turn the app into a shopping destination. It is also working with Walmart Connect to see if the app can drive product discovery for the retail giant. Ad Age Next: Streaming Get your tickets for the Nov. 10 event in New York and use the code AA50 for $50 off Register here Since 2021, more than 250 million Snapchat users have tried AR shopping lenses more than 5 billion times, according to the company. The shopping lenses will be available through @amazonfashion’s profile on Snapchat, in Snap’s lens explorer across the For You and Dress Up tabs, as well as in the Snapchat camera lens carousel. Snapchat users can also browse additional products directly within the Amazon Fashion “store” tab on the @amazonfashion, allowing customers to review thousands of products with the option to seamlessly link out to Amazon to purchase. “AR eyewear is just the first step in our partnership, and we can't wait to continue our innovation together,” Ben Schwerin, Snap’s senior VP of partnerships, said in a statement.

Amazon partners with Snapchat for AR eyewear shopping

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