Marketers’ digital waste declines yet DSP transaction costs rise
“It is encouraging to see that more of marketers’ programmatic spend is reaching consumers,” ANA CEO Bob Liodice said in a statement. (Sammby/Adobe Stock)
The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.