Technology

Apple’s lack of new anti-tracking rules leaves advertisers ‘shocked’

Developers have been turning to Apple's ad network to run more marketing campaigns. (Apple)
June 10, 2022 10:00 AM

When Apple revealed iOS 16 at its developer conference this week, the marketing world held its breath, expecting the company to take the nuclear option to cut off data coming from iPhones that feeds mobile advertising. Instead, Apple appeared to give the industry a reprieve, for now.

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