Technology

Black creators are finding fewer brand partnerships for Black History Month

The rush of opportunities for Jayde Powell and other Black creators to partner with brands for Black History Month appears to have faded. (Jayde Powell)
February 07, 2023 10:00 AM

Over the past two years, freelance marketer and creator Jayde Powell has worked with brands such as beverage brand Sunwink and L’Oréal’s former hair color platform Color&Co on Black History Month campaigns and events spotlighting Black creators—both from the brand side, as a former social strategist, and as a creator herself.

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