Technology

Why brands are rethinking TikTok’s casual style for more polished social strategy

Tower 28 and Milani Cosmetics are two of the latest brands to venture into highly produced social series, following in the footsteps of brands such as Alexis Bittar. (Tower 28, Milani Cosmetics, Alexis Bittar)
GF
By:
Gillian Follett
March 20, 2025 10:00 AM

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Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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Ikea hires David and Alma following a fiercely contested US agency review
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NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
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Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
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McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
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Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work