Cards Against Humanity mocks X and TikTok by launching its own social platform
Cards Against Humanity has created Yowza, a new social network where users can perform only one action—post the word “yowza.” The site launched this morning, the latest in the party game company’s long legacy of Black Friday pranks.
Bashing social media is a tried-and-true comic strategy in any year, but Cards Against Humanity told Ad Age that Elon Musk’s antics over the past year have really crossed a line—and deserved a biting satire.
Also read: A marketing guide to the X ad boycott
“With every bad thing happening in the world, social media is always right there, making it worse,” a spokesperson said. “We’ve been watching Elon Musk transform into a parody of himself with his increasingly bizarre and asinine decisions with Twitter. We’ve seen an indistinguishable morass of alternatives trying to be the ‘Twitter killer,’ only to be met with confusion and apathy.
“So we asked ourselves: Is there a way we could make a social network that doesn’t suck? At first, the answer was ‘no.’ The content moderation problem is just too hard. And then we thought, why not solve the content moderation problem by having no content? That’s Yowza.”
Of course, X isn’t the only one having problems—Yowza is positioned as an oasis from all the networks with dystopian social effects.
“Instagram gives your children body dysmorphia, TikTok shares your data with the Chinese Communist Party and X has become a safe space for Nazis and crypto enthusiasts. There’s got to be a better way,” the spokesperson said.
The company said the word “yowza” was the first that came to mind when its creative teams were brainstorming—and it just stuck. “It’s dumb, it’s ridiculous, it means nothing. It’s perfect,” the rep said.
The goal is to grow Yowza quickly. The company is offering cash payments and free games in exchange for new user referrals until 7:30 p.m. PT on Black Friday. The enticements include:
- The person who refers the most new Yowza users will receive $69,420.
- The next 420 runners-up will receive $69.
- The next 2,500 runners-up will receive a free copy of Head Trip, Cards Against Humanity’s new party game.
- The first 10,000 users to successfully refer a friend will receive $4.20.
“We need a billion users, and we’re not afraid to pay for them,” said the spokesperson. Asked if all the 69’s and 420’s were references to Musk’s obsession with those numbers, the spokesperson replied, “Yowza.”
Cards Against Humanity has a long and distinguished history of Black Friday stunts. The company has sold actual bull poop, dug a huge hole in the ground for no reason, created a potato chip company and sold $20 bills and even a car for 99% off.
Most of the stunts are satires with built-in critiques of consumerism—on one of the biggest consumer days of the year.
“Black Friday has always been a special day for us,” the company spokesperson said. “While every other company focuses on selling people garbage they don’t need, we dump our entire marketing budget into making people laugh. For the first several years, we focused on poking fun at Black Friday as an orgy of consumerism immediately following a holiday about being thankful for what you have. The 99% Off Sale was the logical extreme of that.
“Over time, that idea morphed into something broader, a sort of collaborative performance art where fans help us construct an alternate reality where it makes sense to dig a big hole for no reason or pay people to guess how many jelly beans fit in a 1993 Cadillac Allante. Figuring out new and relevant ways to surprise people is a challenge, but we’ll keep doing it as long as we’re having fun.”