Instacart is tapping Carolyn Everson as president, reuniting her with Fidji Simo, the online grocer's new CEO, who worked closely with Everson for years at Facebook until both of them left the social network within the past two months.
On Wednesday, Instacart announced that Everson would join the company in September, reporting directly to Simo. Everson is best known for helping grow Facebook’s advertising business as head of the global business group since 2011. Everson worked closely with top brands and marketers at Facebook, and her departure in June set off waves of speculation about what tech company would land her expertise—and extensive contact list.
Everson's purview at Instacart "is going to be much larger than advertising," Simo told Ad Age in an interview on her second day as CEO of Instacart after leaving her role as head of the Facebook App division of Facebook in early July.
“As president of the company, she’s going to not just focus on the relationships with advertisers, which is [Seth Dallaire’s] mandate, but also she’s focusing on our relationships with retailers. She’s going to lead the people team. She’s going to lead our policy and government relations, as well as our care team. And so her purview is very broad,” Simo says.
Dallaire is chief revenue officer at Instacart. In 2019, Instacart poached Dallaire from Amazon, where he had been the head of global ad sales and was instrumental in building Amazon’s programmatic advertising technology. Instacart is developing its own ad products to complement grocery delivery, giving retailers within its platform the ability to manage ad campaigns and boost their sales through marketing. Dallaire will report to Everson, Simo says.
Everson was not made available for comment.