One year into the NIL era, brands have found an opportunity to tap local college athletes to connect with regional consumers.
September 15, 2022 09:00 AM
Featured Stories
17 hot take predictions for the TV upfronts
From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront, 18 executives weigh in on what this year’s market could bring.
Latest News
Staying current is easy with newsletters delivered straight to your inbox.
Staying current is easy with newsletters delivered straight to your inbox.
