Technology

Creator and influencer trends brand marketers need to know about right now

Revolve’s annual Coachella-adjacent “Revolve Festival,” Poppi’s Alix-Earle-themed Coachella activation and influencer invitations from Coachella itself were among some of the trends from the first weekend of the music festival. (Instagram, TikTok)
April 16, 2024 01:08 PM

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses. Sign up for our influencer marketing newsletter here

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