Technology

Creator and influencer trends brand marketers need to know about right now

Olympic athletes emulating influencers, LoveShackFancy and Stanley's influencer trip to the Hamptons and Skims’ Team USA sponsorship are some of this week’s creator economy headlines. (Alena Saili via TikTok; LoveShackFancy via Instagram; Tylerdowns via TikTok)
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By:
Gillian Follett
July 30, 2024 09:30 AM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more