Creator and influencer trends brand marketers need to know about right now

Instacart's social-first holiday push, Skims' flagship store opening and the ongoing legal battle around the U.S. TikTok ban are some of this week’s creator economy headlines. (@liviemaher via TikTok, Skims via Instagram, @justinescameraroll via TikTok)

Gillian Follett

December 17, 2024 11:00 AM

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement