Technology

Creator and influencer trends brand marketers need to know about right now

Uber Eats’ Charli XCX Super Bowl teaser, Rare Beauty’s influencer push and consumers reckoning with influencers’ confessions to faking content are among this week’s creator economy headlines. (Uber Eats, Rare Beauty, @gabschase)
GF
By:
Gillian Follett
January 28, 2025 10:30 AM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

BJ
By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
JN
By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
BB
By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
EL
By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more