Technology

Creator and influencer trends brand marketers need to know about right now

Walmart’s interactive influencer campaign for Mother’s Day, Choice Hotels’ collaboration with TikTok star Jimmy Darts, and TikTok discussions around influencers failing to disclose sponsored content are some of this week’s creator economy headlines. (TikTok)
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By:
Gillian Follett
April 23, 2024 10:00 AM

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Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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So you’re graduating and want a marketing career—tips from ad industry leaders
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This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
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Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
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Marketing winners and losers of the week
Winners and losers
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Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
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Jon Springer
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine