Technology

Creator marketing news and trends—Fashion Nova collabs with NPC streamer Pinkydoll, YouTube takes on TikTok

Fast fashion retailer Fashion Nova's partnership with Fedha Sinon, better known by her TikTok username Pinkydoll, is one of several brand-creator collaborations to emerge this week. (PinkyDoll via TikTok; Gwenyth Paltrow via Instagram; James Charles via Instagram; and YouTube)
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By:
Gillian Follett
August 03, 2023 03:34 PM

Featured Stories

Datacenter
US ad employment slumped in May for the sixth consecutive month

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and recession.

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By:
Bradley Johnson
US ad employment slumped in May for the sixth consecutive month
Retail
Why Walmart is trying to change its perception, even as sales climb
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By:
Jack Neff
Why Walmart is trying to change its perception, even as sales climb
Cannes Lions
AI becomes a Cannes co-pilot for agencies
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By:
Brian Bonilla
AI becomes a Cannes co-pilot for agencies
Agency Brief
Agency Brief: Dentsu X, Horizon Media, The Community and more
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By:
Ewan Larkin
Agency Brief: Dentsu X, Horizon Media, The Community and more