Technology

Creator marketing news and trends—Fashion Nova collabs with NPC streamer Pinkydoll, YouTube takes on TikTok

Fast fashion retailer Fashion Nova's partnership with Fedha Sinon, better known by her TikTok username Pinkydoll, is one of several brand-creator collaborations to emerge this week. (PinkyDoll via TikTok; Gwenyth Paltrow via Instagram; James Charles via Instagram; and YouTube)
August 03, 2023 03:34 PM

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses. 

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