Crockpot is auctioning off the brand’s first NFT to celebrate its 50th anniversary.

The non-fungible token is a GIF featuring Crockpot brand designs over the decades, from its inception in 1971 to its latest Design Series. The NFT’s opening bid will be $100, and is listed on OpenSea, an NFT marketplace.

“We wanted to celebrate our history without getting too nostalgic,” Christine Robins, CEO of home appliances at Newell Brands, Crockpot’s parent company, said in a statement. “Minting an NFT might seem like an unexpected move from the Crockpot team, but expect to see more newness from our brand as we embark on the next 50 years.”

The auction will end on Oct. 21. Proceeds from the auction will be combined with the brand’s existing September donation of $50,000 to Feeding America as part of Hunger Action Month.

The buzz around NFT doesn’t seem to be waning. Separately, Twix also announced today that it is launching it’s first NFTs. The candy brand partnered with artist Yeahyeahchloe to design a “Left NFTWIX” and a “Right NFTWIX,” building on the brand’s internal “rivalry.” The left and right NFTs will be mirror images of each other, and will be verifiably different thanks to the blockchain technology that NFTs run on.

The Twix NFTs will be auctioned on MakersPlace starting Oct. 20 and last 24 hours, with the bidding starting at $200. The net proceeds of the sale will be donated to an organization that supports digital arts education. Mars Wrigley, Twix’s parent company, said the carbon emissions from the sale and minting of every NFTWIX edition will be offset.

“As a brand that sees the uniqueness in everything, even things that appear to be the same, it was only natural for us to create NFTs to celebrate the joyful rivalry of Left TWIX and Right TWIX,” Michelle Deignan, senior brand director at Mars Wrigley, said in a statement. “We look forward to seeing which side will reign, all while creating better moments and more smiles in support of digital arts education.” 

Twix fans can preview the left and right NFTs at NF.TWIX.com and enter to win one of the 200 limited-edition free prints of the artwork. Twix will also showcase NFTs at Candytopia in Atlanta this week. 

Brands have been using NFTs as a part of their marketing strategy, giving consumers another way to interact with their IP. Coca-Cola, the NFL, Anheuser Busch InBev and Campbell’s Soup, among others, have released their own NFTs. And TikTok recently announced a collection of NFTs focused around top moments on the app.